Marketing Manager

Nestlé Singapore (Pte) Ltd; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A global pet care company in Singapore is seeking an experienced Marketing Manager to define and execute brand strategies. Responsibilities include leading brand growth through innovation, optimizing performance across markets, and developing high-performing teams. The ideal candidate has over 15 years of marketing management experience, with at least 3 years in the PetCare category, and a strong background in consumer insights. This role offers a dynamic work environment focused on professional development.

Qualifications

• Minimum 15 years' experience in Brand/Product/Marketing Management.
• Minimum 3 years in PetCare category.
• Experience in leading teams.

Responsibilities

• Analyze business and consumer trends to develop brand strategy.
• Define the innovation strategy based on market needs.
• Lead communication strategy aligned with brand vision.
• Work with local managers to optimize brand performance.
• Develop and manage direct reports across multiple locations.

Skills

Brand/Product Management

Marketing Strategy

Innovation Development

Team Leadership

Consumer Insight

Job description

Position Summary

At Nestlé Purina Petcare, we are passionately committed to enriching the lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the world’s leading pet care companies. We offer an attractive and dynamic work environment with a high focus on developing people. The Marketing Manager is responsible for defining the Marketing Strategy and Long Term Vision for the portfolio and drive the execution across AOA markets. As a Marketing Manager, the individual must be able to lead, engage and inspire her own teams and the overall marketing teams across AOA, to develop brand strategies and plans, innovation pipelines, and brand communications that help markets to grow the brand to its full potential.

Responsibilities

1. Develop Brand/Portfolio Strategy: Analyze business and consumer trends, identify key issues facing your business and develop innovative long term brand strategy and plan. Demonstrate consumer insight/strategic brand building capability and ability to connect dots between insights and effective commercial plans. Deliver and manage the brand P&L with focus on long term mix and CMC with cluster approach.
2. Deliver Growth Through Innovation & Rennovation: Define the innovation strategy for the brand based on consumer insights and market trends & needs. Identify new, innovative ideas to drive brand growth. Lead the team from developing a strong pipeline to packaging design and a flawless and timely launch & execution in the markets. Demonstrate vision and leadership in building of Long Term I&R Pipeline and aligning with (senior) stakeholders.
3. Build & Communicate Brands: Lead the brand communication team in developing communication strategy aligned with BBNW and create centrally developed assets in line with strategy and suitable for the needs of different markets. Develop strong relationship with agencies to ensure high quality work through efficient processes.
4. Local market development: work together with local marketing managers to optimize brand performance and monitor and align local plans according to Roadmap/Portfolio priorities.
5. Lead to Win: Build capability & Competence: Develop, coach and manage direct reports across two locations. Manage and lead internal and external relations and all key / senior brand stakeholders (GSBU / MLT/ SLT / local MM).
6. Transversal projects: Lead various transversal or cross-brand projects together with peers and brand director beyond the scope of the brand team.

What will make you successful:

• Minimum 15 years' experience in Brand/Product/Marketing Management of which minimum 3 years in PetCare category.
• Regional/Central experience preferred.
• Cross functional GD experience is a recommended.
• Experience in leading teams.
• End-to-End I2L Project Management