MARKETING MANAGER

SG MR KOPI PRIVATE LIMITED; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A local beverage company in Singapore is seeking a Head of Marketing to lead their marketing efforts. You will craft and manage comprehensive marketing strategies, oversee budgets, and ensure consistent brand messaging across all platforms. The ideal candidate should have prior experience in a similar role and possess strong leadership and analytical skills in marketing. Attractive compensation with opportunities for growth is offered.

Qualifications

• Previous experience as Head of Marketing or Senior Marketing.
• Proven success in running effective marketing campaigns.
• Strong understanding of market analysis and customer insights.

Responsibilities

• Craft strategies for all Marketing teams.
• Manage budgets for the Marketing department.
• Set and monitor team goals.
• Design branding and pricing strategies.
• Ensure consistent brand messaging across all channels.

Skills

Leadership skills

Analytical mind

Experience running successful marketing campaigns

Solid knowledge of web analytics

Experience with social media platforms

Education

BSc or MSc in Marketing or relevant field

Tools

Google Adwords

Job description

Job brief

We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Requirements and skills

• Work experience as Head of Marketing or Senior Marketing, preferably within our industry
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Adwords
• Experience with social media platform
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
• BSc or MSc in Marketing or relevant field