Marketing Manager

IMAGE MAKER IT SUPPLIES PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a Marketing Manager to enhance brand visibility and lead digital marketing efforts. The successful candidate will manage marketing collateral, conduct market research, and ensure compliance with regulations. Ideal candidates have strong communication and project management skills, along with experience in digital marketing strategies.

Qualifications

• Experience in digital marketing and brand management.
• Strong analytical skills to conduct market research.
• Ability to manage multiple projects effectively.

Responsibilities

• Oversee all digital marketing channels to enhance brand visibility.
• Guide creation of marketing collateral ensuring brand consistency.
• Conduct market research to identify new opportunities.

Skills

Effective communication

Digital marketing strategies

Project management

Job description

The Marketing Manager manages execution of the organisation's marketing efforts. This includes managing the organisation's brand image, digital marketing communications and promotional campaigns. He/She leverages market research on brand awareness, market trends and target buyer and seller landscapes to enhance promotion of the organisation's product and service offerings.

He networks extensively outside of the office to stay in close contact with the key industry stakeholders, constantly on the lookout for new marketing opportunities.

Specific Responsibilities

The individual will be involved in:

• Oversee all digital marketing channels (SEO, SEM, social media, content marketing, email campaigns) to enhance brand visibility and generate leads.
• Guide the creation of all marketing collateral, including brochures, presentations, and digital content, ensuring brand consistency and a compelling message.
• Conduct market research and competitive analysis to identify new opportunities and trends to inform our marketing strategy.
• Comply with all company policies, relevant laws and regulations, ensuring that the business adhere to all necessary regulations.

Technical Skills and Competencies

• Effective communication with a range of stakeholders, including management team and people, both internally and externally.
• Execute and evaluate digital marketing strategies and campaigns to promote online presence through the use of digital marketing.
• Strong project management, multitasking, and decision-making skills