Marketing Manager

CACAO SOCIAL PTE. LTD.; Singapore; On-site; SGD 75,000 - 95,000; Full time

Job summary

A dynamic chocolate brand in Singapore is seeking an experienced Marketing Manager to lead its marketing vision and strategy. The successful candidate will be responsible for driving brand growth across various channels, overseeing a vibrant marketing team, and ensuring exceptional customer experiences. Candidates should have significant marketing experience, a creative mindset, and a passion for chocolate. Opportunities for personal and professional growth in this exciting, evolving company.

Benefits

Staff discounts

Chocolate tastings

Team experiences

Qualifications

• 7+ years of marketing experience with at least 3 years in a leadership role.
• Experience with multi‑channel marketing and brand building.
• Strong ability to analyze marketing KPIs and optimize performance.

Responsibilities

• Develop and own the annual marketing strategy.
• Lead and inspire the marketing team.
• Manage marketing budget and optimize resource allocation.
• Oversee integrated campaigns for product launches and events.
• Build community engagement through brand storytelling.

Skills

Strategic thinking

Creative vision

Leadership capabilities

Communication skills

Analytical skills

Project management skills

Passion for chocolate

Education

Bachelor’s or Master’s degree in Marketing or related field

Job description

Job Title: Marketing Manager

Department: Marketing
Reports to: Founder / CEO

Job Scope

The Marketing Manager at Mr. Bucket Chocolaterie is responsible for leading the brand’s marketing vision, strategy, and execution across retail, e-commerce, and dining experiences. This role blends creative storytelling with data-driven performance, ensuring the brand grows its audience, drives sales, and delivers consistent, memorable customer experiences.

As Marketing Manager, you’ll lead our brand and growth efforts across all channels — building the bridge between creativity and performance.

You’ll design and manage the marketing calendar, ensuring our brand story unfolds meaningfully throughout the year: new product drops, seasonal collections, events, PR moments, collaborations, and the all-day dining launch.

You’ll oversee a lean but dynamic team covering Brand & Content, Performance Marketing, and Design, and work closely with the Founder and Operations teams to bring ideas to life — from strategy to execution.

This is a hands‑on leadership role — ideal for someone who loves crafting both the big‑picture brand narrative and the detailed execution plan that makes it happen.

Key Responsibilities

🧭 Strategy & Leadership

• Develop and own the annual marketing strategy, aligning storytelling, growth, and business objectives.
• Lead, mentor, and inspire the marketing team across Brand, Performance, and Creative functions.
• Manage the marketing budget and optimize resource allocation across campaigns and channels.
• Report on key marketing KPIs including engagement, conversion, retention, and brand awareness.
• Collaborate with the Founder and leadership team to shape company direction, product strategy, and customer experience.

📅 Marketing Calendar & Campaign Management

• Oversee the full marketing calendar, ensuring a steady flow of strategic campaigns.
• Plan and execute integrated campaigns for product launches, seasonal events, partnerships, and dining experiences.
• Coordinate with internal teams (Product, Culinary, Retail, Operations) to align campaigns with business priorities.
• Track, analyze, and optimize campaign performance to maximize ROI and customer impact.
• Ensure all campaigns are distinctive, creative, and reflective of Mr. Bucket’s artisanal brand identity.

🍫 Brand, Content & Community

• Own the brand voice, identity, and storytelling across all touchpoints — retail, packaging, digital, web, and dining.
• Lead creative direction for content production, visuals, and campaigns.
• Drive partnerships, PR outreach, and influencer collaborations to expand brand presence.
• Build and engage a community of loyal chocolate enthusiasts through meaningful experiences.

📈 Performance, Digital & CRM

• Oversee digital marketing and paid campaigns across social media, search, and e-commerce platforms.
• Implement CRM and retention programs including email, SMS, and loyalty initiatives.
• Develop dashboards and metrics to guide performance decisions and optimize customer lifetime value.
• Test, learn, and iterate strategies to continuously improve marketing ROI.

🌟 Culture & Team Building

• Foster a marketing culture that is creative, data‑informed, and collaborative.
• Inspire the team to act as brand storytellers, not just campaign executors.
• Collaborate with cross‑functional teams to ensure alignment from concept to execution.
• Represent marketing in leadership discussions, ensuring the customer perspective is always considered.

Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.
• 7+ years of marketing experience with at least 3 years in a leadership role, preferably in lifestyle brands.
• Strong strategic thinking, creative vision, and leadership capabilities.
• Experience with multi‑channel marketing, digital campaigns, and brand building.
• Excellent communication, analytical, and project management skills.
• Passion for chocolate, culinary craft, and delivering exceptional customer experiences.

Key Traits

• Strategic and visionary
• Creative and hands‑on
• Data‑driven and performance‑focused
• Collaborative and inspiring leader
• Passionate about brand storytelling and customer experience

Why Join Us

• Be part of an exciting homegrown brand redefining Asia’s chocolate scene.
• Work with a creative, passionate, and supportive team that values craftsmanship and authenticity.
• Opportunities to grow in content, brand, and digital marketing within a fast‑expanding company.
• Employee perks — staff discounts, chocolate tastings, and team experiences.

To Apply:
Please send your resume, portfolio (if applicable), and expected salary to [e-mail] or [e-mail]