MARKETING MANAGER

SULTAN TEH TARIK PTE. LTD.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A prominent company in the beverage sector is seeking an innovative Marketing Manager to enhance brand visibility and drive strategic marketing initiatives. The successful candidate will manage the marketing budget and staff, create engaging content, and analyze market trends to maximize profitability and brand awareness. Applicants must possess a Bachelor's degree in marketing or a related field and demonstrate exceptional leadership and communication skills.

Qualifications

• Extensive knowledge of marketing strategies.
• Creative and analytical thinking skills.
• Ability to identify new business leads.

Responsibilities

• Evaluate and optimize marketing and pricing strategies.
• Generate new business leads.
• Measure and report on marketing campaign performance.
• Deploy successful marketing campaigns from ideation to execution.

Skills

Creative thinking

Leadership skills

Problem-solving ability

Digital marketing knowledge

Excellent communication

Marketing research

Education

Bachelor’s degree in marketing or business

Tools

Marketing tools and software

Job description

Overview

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Qualifications

• A Bachelor’s degree in marketing, business or any other relevant field
• Sound understanding of marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Leadership and project management skills
• Knowledge of digital marketing and social media marketing strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).