Marketing Manager

Infosys BPM; Singapore; Remote; SGD 80,000 - 110,000; Full time

Job summary

A leading outsourcing firm in Singapore is looking for a Marketing Manager to oversee and execute marketing campaigns across various channels. The role requires 8-10 years of marketing experience and a degree in Marketing. The ideal candidate will possess strong project management skills and a deep understanding of marketing strategies and analytics. This position allows for remote work options.

Qualifications

• Minimum 8-10 years of experience in a marketing role.
• Experience in the information technology and networking services industry is an advantage.
• Comfortable working in an outsourcing environment.

Responsibilities

• Oversee and coordinate the execution of marketing campaigns.
• Develop and manage the marketing campaign budget.
• Monitor and analyze campaign performance metrics.
• Conduct market research to identify trends and opportunities.

Skills

Project management

Marketing strategies

Analytics

Budget management

Education

Degree in Marketing

Job description

Responsibilities

• Oversee and coordinate the execution of marketing campaigns across various channels.
• The ideal candidate will possess strong project management skills and a deep understanding of marketing strategies and analytics.
• Campaign Planning and Execution: Lead the planning, execution, and optimization of marketing campaigns to achieve business objectives.
• Cross-Functional Collaboration: Work closely with product, sales, creative, and digital teams to ensure cohesive campaign execution and alignment with brand strategy.
• Budget Management: Develop and manage the marketing campaign budget, ensuring cost-effectiveness and maximum ROI.
• Performance Analysis: Monitor and analyze campaign performance metrics, providing insights and recommendations for future campaigns.
• Stakeholder Communication: Serve as the primary point of contact for stakeholders, providing regular updates on campaign progress and performance.
• Market Research: Conduct market research to identify trends and opportunities that inform campaign strategies.
• Compliance and Best Practices: Ensure all campaigns comply with industry regulations and best practices.
• Working alongside the local sales and marketing teams, develop, plan and execute strategic and integrated programs to support pipeline targets aligned to budget allocation.
• Manage end to end activities from conception through to follow up, tracking and reporting including digital marketing, demand generation, campaigns, sales prospecting programs, virtual and in-person field events, third party tradeshows and conferences.
• Plan and drive audience acquisition through various channels, including marketing direct, regional sales, partners, SDRs, and external agencies.
• Liaise with the central marketing team and other business entity marketing teams to broaden reach of target ICPs and amplify marketing activations.
• Track account engagement across different stages of the customer journey, providing regular updates and insights.
• Build and maintain positive relationship and communication with security and portfolio sales in region to align dynamic business priorities.
• Coordinate and manage customer activations, working with Marketing Operations to create registration pages, implement and automate workflows and ensure a consistent experience for customers across channels.
• Collaborate with external agencies to execute marketing activations, events, and other promotional activities.
• Maintain strong relationships with internal teams (sales, marketing, digital) and external partners to drive successful program execution.

Requirements

• Only applicable to Singaporean or Singapore PR.
• Preferably have a Degree in Marketing.
• Minimum experience of 8-10 years in a marketing role.
• Experience related to Information technology and networking services industry will be an added advantage.
• Comfortable working in an outsourcing environment.
• Able to do OT as and when necessary to complete tasks on hand.
• Work From Home.