Marketing Manager

Reedexpo; Singapore; On-site; SGD 90,000 - 130,000; Full time

Benefits offered by this job

Country-specific benefits

Job summary

Reedexpo in Singapore is seeking a seasoned Marketing Manager to drive multi-channel campaigns for conferences and events, focusing on B2B audiences. You will collaborate with the Project Manager and Sales teams to deliver campaigns that generate attendance and sponsorship revenue.

The role requires at least 5 years of marketing experience in a B2B environment, proven event marketing experience, and strong stakeholder management.

Qualifications

• Bachelor's degree in Marketing or related field.
• At least 5 years of marketing experience in a B2B environment.
• Proven event marketing experience or experience in multi-channel marketing including digital marketing.

Responsibilities

• Work closely with the Project Manager and/or Project Director to achieve KPIs.
• Strategize, implement and manage an effective multi-channel marketing plan including online to offline, PR and database management.
• Measure, analyse and improve marketing effectiveness.
• Manage timeline.
• Work effectively with internal and external stakeholders.
• Support the sales team to drive space sales, sponsorship and digital revenue.
• Evaluate customer feedback, market conditions and competitor data to develop a deep understanding of the customers and industry, in order to drive effective marketing campaigns.

Skills

B2B marketing

Event marketing

Multi-channel marketing

Stakeholder management

Timeline management

Education

Bachelor's degree in Marketing or related field

Tools

CRM software

Database management

Job description

Are you passionate about the Conference and Events industry?

Will you like to join a dynamic marketing team?

About the team

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 350+ events in 25 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com

Responsibilities

• Work closely with the Project Manager and/or Project Director to achieve KPIs.
• Strategize, implement and manage an effective multi-channel marketing plan including online to offline, PR and database management.
• Measure, analyse and improve marketing effectiveness
• Manage timeline
• Work effectively with internal and external stakeholders
• Support the sales team to drive space sales, sponsorship and digital revenue
• Evaluate customer feedback, market conditions and competitor data to develop a deep understanding of the customers and industry, in order to drive effective marketing campaigns

Requirements

• Tertiary educated with at least 5 years of marketing experience preferably in a B2B environment
• Proven event marketing experience or experience in multi-channel marketing including database management and digital marketing
• Demonstrate ownership and initiative with a continuous drive to grow the visitorship
• Strong interpersonal skills to manage external stakeholders and work effectively with internal teams
• Ability to multi-tasking and effectively manage timelines in a fast-paced environment
• Meticulous and pays attention to details

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.