Marketing Manager

ofi; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading food ingredients provider in Singapore is seeking a Marketing Manager to lead the development and execution of marketing strategies that drive growth and strengthen brand presence. The ideal candidate will have 7-10 years of B2B or FMCG marketing experience and a passion for innovation and sustainability. This role offers the opportunity to impact business performance across key markets with a focus on digital and data-driven marketing.

Qualifications

• 7–10 years of experience in B2B or FMCG marketing, ideally in food or ingredients sectors.
• Proven ability in brand building, customer engagement, and portfolio management.
• Excellent communication, presentation, and stakeholder management skills.

Responsibilities

• Develop and implement marketing plans aligned with business objectives.
• Drive customer-centric marketing initiatives and develop tailored solutions.
• Conduct market research to monitor trends and provide timely analysis.

Skills

Strategic marketing

Customer engagement

Brand management

Digital marketing

Data analysis

Education

Bachelor’s or Master’s degree in Marketing, Business, or related field

MBA preferred

Job description

About Us

As a leading provider of high-quality food and beverage ingredients, we work with farming communities across the globe to grow, source and produce ingredients that are good for consumers, farmers, and the world around us. We supply household food brands and manufacturers worldwide with cocoa, coffee, dairy, nuts and spices ingredients which are often grown on our own farms and estates and sourced from hundreds of thousands of farmers across ~50 countries. Along with our diverse manufacturing and innovation capabilities, this means we can provide ingredients for a range of products, from a plant-based latte mix to an almond based snack bar or a dairy-free ice cream. Making a positive impact on people and planet is a core component of our Purpose, to be the change for good food and a healthy future. With a deep-rooted presence in the countries where our ingredients are grown, we are closer to farmers, enabling better quality, and more reliable, traceable, and transparent supply. And whoever we’re with, whatever we’re doing, we always make it real.

Overview of the position

The Marketing Manager will lead the development and execution of marketing strategies to drive growth, strengthen brand presence, and support commercial objectives across key markets. This role combines strategic marketing, customer engagement, and portfolio management to deliver impactful solutions and accelerate business performance.

Key Responsibilities

1. Marketing Strategy & Execution

• Develop and implement marketing plans aligned with business objectives and regional priorities.
• Identify growth opportunities across categories and channels, leveraging market insights and trends.
• Support go-to-market strategies for new product launches and promotional campaigns.

2. Brand & Portfolio Management

• Build and maintain strong brand positioning and storytelling across all platforms.
• Manage product portfolio strategy, including innovation pipeline and market localization.
• Ensure compliance with regulatory requirements for packaging, claims, and marketing materials.

3. Customer Engagement & Co-Creation

• Drive customer-centric marketing initiatives, including workshops, presentations, and digital experiences.
• Develop tailored solutions and activation materials for key accounts to strengthen partnerships.
• Participate in trade fairs and industry events to showcase products and generate leads.

4. Market Intelligence & Insights

• Conduct market research to monitor trends, competition, and pricing dynamics.
• Translate insights into actionable strategies for sales and account planning.
• Provide timely analysis to support trading decisions and business planning.

5. Digital & Data-Driven Marketing

• Utilize digital tools and analytics to enhance marketing effectiveness and ROI.
• Develop content strategies for social media, webinars, and online engagement.
• Measure campaign performance and customer feedback to optimize future initiatives.

6. Cross-Functional Collaboration

• Work closely with Sales, R&D, and Operations to ensure seamless product-to-market alignment.
• Collaborate with global and regional teams to harmonize messaging and campaigns.
• Manage marketing budgets and agency partnerships effectively.

Qualification & other requirements

• Bachelor’s or Master’s degree in Marketing, Business, or related field; MBA preferred.
• 7–10 years of experience in B2B or FMCG marketing, ideally in food, ingredients, or related sectors.
• Strong commercial acumen and strategic thinking skills.
• Proven ability in brand building, customer engagement, and portfolio management.
• Excellent communication, presentation, and stakeholder management skills.
• Passion for innovation, sustainability, and data-driven marketing.

ofi is an equal opportunity employer and values diversity. All qualified applicants will receive consideration for employment without regard to racial or ethnic origin, color, age, religion or belief, sex, nationality, disability, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by applicable law.