MARKETING MANAGER

SG MR KOPI PRIVATE LIMITED; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading food and beverage company in Singapore is seeking a Head of Marketing to lead marketing activities across digital campaigns, advertising, and creative projects. The ideal candidate will have strong strategic skills and experience in running successful marketing campaigns, along with a solid understanding of analytics tools. This role requires excellent leadership to achieve departmental goals and improve brand visibility in the market.

Qualifications

• Work experience as Head of Marketing or Senior Marketing, preferably within the industry.
• Experience running successful marketing campaigns.
• Solid knowledge of web analytics and Google Adwords.

Responsibilities

• Craft strategies for all Marketing teams.
• Prepare and manage budgets for the Marketing department.
• Set, monitor and report on team goals.
• Design branding, positioning and pricing strategies.
• Ensure brand message consistency across all channels.

Skills

Leadership skills

Analytical mind

Web analytics

Google Adwords

Social media platform experience

Education

BSc or MSc in Marketing

Job description

Job brief

We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Requirements and skills

• Work experience as Head of Marketing or Senior Marketing, preferably within our industry
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Adwords
• Experience with social media platform
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
• BSc or MSc in Marketing or relevant field