Marketing Manager

INFOSYS BPM LIMITED Singapore Branch; Singapore; Remote; SGD 60,000 - 90,000; Full time

Job summary

A leading technology services provider in Singapore is seeking an experienced marketing professional to oversee and coordinate marketing campaigns across various channels. The candidate should have 8-10 years of marketing experience and a degree in marketing. Responsibilities include performance analysis, budget management, and collaboration with internal and external teams. Comfortable working in an outsourcing environment is essential, and the role offers a work-from-home option.

Benefits

Work From Home

Qualifications

• Minimum of 8-10 years experience in marketing roles.
• Experience in information technology and networking services is a plus.
• Comfortable in an outsourcing environment.

Responsibilities

• Oversee execution of marketing campaigns across various channels.
• Lead planning, execution, and optimization of marketing campaigns.
• Develop and manage marketing campaign budget for cost-effectiveness.
• Monitor and analyze campaign performance metrics.
• Serve as the primary contact for stakeholders on campaign progress.
• Conduct market research to inform campaign strategies.
• Ensure compliance with industry regulations for campaigns.

Skills

Project management skills

Analytical skills

Marketing strategy understanding

Cross-functional collaboration

Education

Degree in Marketing

Job description

Job Description

• Oversee and coordinate the execution of marketing campaigns across various channels.
• The ideal candidate will possess strong project management skills and a deep understanding of marketing strategies and analytics.
• Campaign Planning and Execution: Lead the planning, execution, and optimization of marketing campaigns to achieve business objectives.
• Cross-Functional Collaboration: Work closely with product, sales, creative, and digital teams to ensure cohesive campaign execution and alignment with brand strategy.
• Budget Management: Develop and manage the marketing campaign budget, ensuring cost-effectiveness and maximum ROI.
• Performance Analysis: Monitor and analyze campaign performance metrics, providing insights and recommendations for future campaigns.
• Stakeholder Communication: Serve as the primary point of contact for stakeholders, providing regular updates on campaign progress and performance.
• Market Research: Conduct market research to identify trends and opportunities that inform campaign strategies.
• Compliance and Best Practices: Ensure all campaigns comply with industry regulations and best practices.
• Working alongside the local sales and marketing teams, develop, plan and execute strategic and integrated programs to support pipeline targets aligned to budget allocation.
• Manage end to end activities from conception through to follow up, tracking and reporting including digital marketing, demand generation, campaigns, sales prospecting programs, virtual and in-person field events, third party tradeshows and conferences.
• Plan and drive audience acquisition through various channels, including marketing direct, regional sales, partners, SDRs, and external agencies.
• Liaise with the central marketing team and other business entity marketing teams to broaden reach of target ICPs and amplify marketing activations.
• Track account engagement across different stages of the customer journey, providing regular updates and insights.
• Build and maintain positive relationship and communication with security and portfolio sales in region to align dynamic business priorities.
• Coordinate and manage customer activations, working with Marketing Operations to create registration pages, implement and automate workflows and ensure a consistent experience for customers across channels.
• Collaborate with external agencies to execute marketing activations, events, and other promotional activities.
• Maintain strong relationships with internal teams (sales, marketing, digital) and external partners to drive successful program execution.

Job Requirements

• Only applicable to Singaporean or Singapore PR
• Perferrably have a Degree in Marketing
• Minimum experiences of 8 - 10 years in marketing role
• Experiences related to Information technology and networking services industry will be added advantage
• Comfortable working in a outsourcing environment
• Able to OT as and when necessary to complete task on hand
• Work From Home