MARKETING MANAGER

GUILIN GARDEN RESTAURANT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A restaurant brand in Singapore is seeking an innovative marketing manager to enhance brand awareness and profitability. The role involves optimizing marketing strategies, managing budgets, and generating new business leads. Ideal candidates will have a Bachelor’s degree in marketing or business and possess excellent leadership and communication skills. Experience in the food and beverage industry is a plus.

Qualifications

• Bachelor's degree in marketing, business or relevant field.
• Sound understanding of marketing fundamentals and tactics.
• Creative thinking and leadership skills.
• Excellent verbal and communication skills.
• Proficient in marketing research and analysis.

Responsibilities

• Evaluating and optimizing marketing strategies.
• Analyzing market trends and forecasts.
• Generating new business leads.
• Deploying successful marketing campaigns.
• Building strategic relationships with key industry players.

Skills

Creative thinking

Leadership skills

Problem-solving ability

Marketing fundamentals

Digital marketing knowledge

Statistical analysis

Education

Bachelor’s degree in marketing or business

Tools

Canva

Adobe Photoshop

Job description

Overview

Marketing Manager

Job Description

We are seeking an innovative marketing manager to promote our company's restaurant brand and services.

In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing new menu and promotion.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads.

An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our outlets and restaurants.
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals, managed Google reviews and all social media.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Qualifications

• A Bachelor’s degree in marketing, business or any other relevant field
• Sound understanding of marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Leadership and project management skills
• Knowledge of digital marketing and social media marketing strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools and software canva, adobe photoshop etc
• Proficient in marketing research and statistical analysis
• The ability to work under pressure and preferable work at F&B company before.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).

Collaboration with E2i