MARKETING MANAGER

FITA BAKE & CAKE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A food company in Singapore is seeking an innovative Marketing Manager to enhance brand recognition and drive sales. This role involves optimizing marketing strategies, managing budgets, and preparing forecasts. The ideal candidate will have a Bachelor’s degree in marketing or business, along with strong creative thinking and leadership skills. Responsibilities include generating new business leads, deploying marketing campaigns, and measuring their effectiveness. The company values proactive individuals ready to enhance its marketing efforts.

Qualifications

• Bachelor’s degree in marketing, business or any other relevant field.
• Sound understanding of marketing fundamentals and tactics.
• Creative thinking and problem-solving ability.
• Knowledge of digital marketing and social media marketing strategies.
• Excellent verbal and non-verbal communication skills.

Responsibilities

• Evaluate and optimize marketing and pricing strategies.
• Analyze market trends and prepare forecasts.
• Generate new business leads.
• Develop strategies to promote the company's brand.
• Deploy successful marketing campaigns.
• Measure and report on the performance of marketing campaigns.

Skills

Marketing strategies

Creative thinking

Leadership

Project management

Digital marketing

Statistical analysis

Education

Bachelor’s degree in marketing or business

Tools

Marketing tools and software

Job description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field.
• Sound understanding of marketing fundamentals and tactics.
• Creative thinking and problem-solving ability.
• Leadership and project management skills.
• Knowledge of digital marketing and social media marketing strategies.
• Excellent verbal and non-verbal communication skills.
• Proficiency with marketing tools and software.
• Proficient in marketing research and statistical analysis.
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).