Marketing Manager

FSK ADVISORY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading advisory firm in Singapore is seeking a Marketing Manager to lead and optimize marketing campaigns. The role involves strategic planning, data-driven insights, and collaboration across teams to achieve business goals. Ideal candidates will have over 5 years of experience in marketing and strong project management skills. This position offers a dynamic work environment with opportunities for growth.

Qualifications

• 5+ years of experience in marketing campaign management, preferably in a fast-paced environment.
• Proven ability to translate data insights into actionable strategies.
• Strong project management skills with expertise in budgeting and timeline management.

Responsibilities

• Lead planning and execution of revenue-generating marketing campaigns.
• Monitor campaign performance using KPIs and analytics tools.
• Collaborate with internal teams to ensure cohesive execution.

Skills

Marketing campaign management

Data analysis

Project management

Communication skills

Collaboration

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Google Analytics

Microsoft Office Suite

Job description

Job Title: Marketing Manager (Campaigns & Promotions)

Department: Marketing

Reports To: Assistant Director / Senior Manager

Job Summary

We are seeking a strategic and results-driven Marketing Manager to lead the planning, execution, and optimization of revenue-generating marketing campaigns and promotions. This role requires a blend of analytical thinking, creative problem-solving, and cross-functional collaboration to deliver impactful initiatives that align with organizational goals. The ideal candidate will excel in managing end-to-end campaign cycles, from strategic planning and resource allocation to performance analysis and continuous improvement.

Key Responsibilities

1. Strategic Campaign Planning & Execution
   • Develop and maintain an annual marketing calendar, identifying key dates, events, and opportunities to maximize revenue growth.
   • Design tactical promotions and campaigns, establishing clear milestones, budgets, and resource allocation plans.
   • Formulate communication strategies and ensure seamless dissemination of plans to internal teams and stakeholders.
   • Continuously review and adjust strategies based on market trends, performance data, and business priorities.
2. Data-Driven Campaign Optimization
   • Monitor and evaluate campaign performance using KPIs (e.g., ROI, engagement, conversion) and analytics tools.
   • Collect and analyze data to generate actionable insights, providing recommendations for campaign adjustments and future strategies.
   • Prepare post-campaign reports to highlight successes, challenges, and opportunities for improvement.
3. Cross-Functional Collaboration
   • Partner with internal teams (e.g., Sales, Creative, Digital, Product) to ensure cohesive execution of campaigns and promotions.
   • Liaise with external vendors and agencies to align deliverables with brand guidelines and timelines.
4. Marketing Collateral Oversight
   • Manage the end-to-end development of marketing materials (print/digital), including copywriting, design, fact-checking, and proofreading.
   • Ensure all collateral aligns with brand standards and campaign objectives.
5. Additional Responsibilities
   • Support ad-hoc projects and initiatives as directed by the Assistant Director/Senior Manager.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing campaign management, preferably in a fast-paced, cross-functional environment.
• Proven ability to translate data insights into actionable strategies.
• Strong project management skills with expertise in budgeting, timeline management, and stakeholder coordination.
• Proficiency in analytics tools (e.g., Google Analytics) and Microsoft Office Suite.
• Excellent communication, editing, and presentation skills.

Preferred Competencies

• Agile mindset with the ability to adapt to shifting priorities.
• Detail-oriented with a commitment to accuracy and brand consistency.
• Collaborative team player with leadership capabilities.