Marketing Manager

Dornier MedTech; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A global MedTech innovator in Singapore is seeking a Regional Marketing Manager to lead marketing efforts for their Urology portfolio. The ideal candidate will have at least 6 years of marketing experience, particularly in medical capital equipment. Responsibilities include driving brand awareness and managing product launches through channel partners, while collaborating closely with sales and global teams.

Qualifications

• At least 6 years of marketing experience in medical capital equipment.
• Successful track record with product launches through channel partners.
• Experience in South Asia, Southeast Asia, or Australasia.

Responsibilities

• Lead marketing efforts for Urology portfolio.
• Drive brand awareness through digital and content marketing.
• Work collaboratively with internal stakeholders.

Skills

Market analysis

Product management

Channel partner engagement

Digital marketing

Brand awareness growth

Sales training

Education

Tertiary degree in Life Sciences or Marketing

Job description

Dornier MedTech is a global MedTech innovator in minimally invasive urology, with a proud legacy rooted in aerospace engineering and precision German manufacturing.

Part of Advanced MedTech Holdings (AMTH) and is headquartered in Germany, Dornier is recognized for pioneering extracorporeal shock wave lithotripsy (ESWL) and continues to advance the urological field as a global innovator in laser technology.

Driven by clinical integrity and an innovation pipeline, Dornier supports healthcare professionals across the globe in delivering intelligent, precision-driven care designed to enhance operational efficiency and patient care. Its flagship technologies include the Thulio® laser, and UroGPT™, one of the first AI tools dedicated to kidney stone management.

We are looking for a strategic and execution-focused Regional Marketing Manager to lead both upstream and downstream marketing efforts for our Urology portfolio, including ESWL, Lasers, and ESWT technologies.

This role is pivotal in shaping market strategy, driving product adoption, and supporting our channel partners across the region.

Primary Responsibilities

Upstream Marketing

• Conduct market segmentation and identify key growth opportunities across the Asia South region.
• Perform competitive analysis to guide positioning and differentiation.
• Align channel partners branding with corporate identity and messaging. , working closely with Global Communications to ensure alignment to corporate standards
• Understand and articulate customer challenges and clinical needs to inform GPM for future product strategic decisions.
• Act as a voice of the market, providing structured feedback to internal stakeholders (e.g. Global Product Marketing and R&D).

Downstream Marketing

• Localize global messaging and campaigns to suit regional languages, cultures, and regulatory environments.
• Identify localized sales and marketing tools (brochures, presentations, digital assets) needed and work with internal teams to deliver them
• Drive brand awareness through digital, event, and content marketing.
• Promote treatment awareness and clinical adoption through education and engagement.
• Conduct sales training for internal teams and channel partners.
• Plan and execute lead generation campaigns to support sales pipelines.
• Lead end-customer engagement initiatives, including communications, events, and KOL interactions.
• Work collaboratively with internal stakeholders (Product, Global Marcomms, Global Marketing, Global Communications, Digital) when ideating and driving creative campaign concepts for external marketing and disease awareness

Key Performance Indicators (KPIs)

Upstream KPIs

• Completion of market segmentation reports and insights (quarterly/annually).
• Number of actionable insights delivered to internal stakeholders.
• Competitive landscape updates and strategic recommendations (bi-annually).

Downstream KPIs

• Number of localized campaigns launched per quarter.
• Marketing Qualified Leads (MQLs) generated per campaign.
• Brand awareness growth (measured via surveys, digital metrics, or event reach).
• Increase in treatment adoption rates (via sales or clinical usage data).
• Partner branding compliance rate across the region.
• Sales enablement tool usage and feedback from field teams.
• Number of sales training sessions conducted and participant satisfaction scores.
• Engagement metrics from end-customer communications (open rates, attendance, feedback).

Secondary Responsibilities

• Cross-Functional Collaboration
• Work closely with Regional Sales, RA/QA, and Global Product Marketing to validate product-market fit.
• Align and maintain communication with global, regional marketing teams to ensure cohesive execution.
• Comply and follow company SOPs and other relevant procedures
• Take on specific assigned ad-hoc projectsto drive business

Job Requirements

Education/Qualifications

• Tertiary degree or equivalent, in Life Sciences or Marketing

Experience

• At least 6 years of marketing experience, product management, market analysis, strategy planning and execution.
• Proven track record of delivering through channel partners and successful product launches
• Experience in medical capital equipmentand consumables (Urology) is preferred.
• Extensive experiencein South Asia, Southeast Asia or Australasia is mandatory

Aptitude

• High performance/results oriented, with a strong focus on achieving business goals
• Keen to take on interesting challenges with limited resources
• Innovative and proactive, with a passion for staying ahead of industry trends
• Resourceful in utilizing existingstructure & set up
• Adaptive, resilient, independent and takes ownership
• Strong collaborative mindset

Operational Skills

• Marketing budgeting
• Go-To-Market planning and execution

We regret that only shortlisted applicants will be notified.