Marketing Manager

LUXURY VENTURES PTE. LTD.; Serangoon Garden Circus; On-site; SGD 70,000 - 90,000; Full time

Job summary

An established luxury brand management firm in Singapore is seeking a Marketing Manager to oversee brand promotion and advertising efforts. Candidates should possess a Bachelor's Degree in Marketing, with at least 4-5 years of experience in a luxury goods retail setting. Responsibilities include planning marketing events, supporting customer relations, and managing budgets. Strong interpersonal and communication skills are essential. Fluent English is required, with additional languages preferred.

Qualifications

• Minimum 4-5 years of management experience in luxury goods or comparable retail environment.
• Fluent in English, both written and spoken; knowledge of other languages is an advantage.

Responsibilities

• Plan and manage all marketing and promotional events for assigned brand(s).
• Support CRM and increase VIP customer base.
• Develop marketing plans and obtain necessary approvals.
• Monitor and report on marketing performance.

Skills

Interpersonal skills

Financial acumen

Communication

Persuasion skills

Stress management

Computer proficiency

Education

Bachelor’s Degree in Marketing

Job description

1) POSITION SUMMARY

• Plan and manage all marketing, advertising, publicity and promotional events for the assigned brand(s) according to set guidelines.
• Support the store Business Goals.
• Support the CRM and increase existing base of VIP customers.
• Be an ambassador for the represented BRAND and portray at all times a professional and customer-oriented image.

2) KEY PERFORMANCE INDICATORS

• Traffic build
• CRM registration
• Tagging and life cycle management
• Social following and engagement

3) KEY AREAS OF RESPONSIBILITIES

Plan and Manage all Marketing, Advertising, Publicity and Promotional

• Plan and direct advertising, public relations, and promotional events and strategies for the assigned Brand(s).
• Develop media relations policy
• Initiate, develop, and maintain local, national, and international relations.
• Initiate, develop, and maintain media contacts for disseminating information.
• Arrange interviews for and regularly briefs company officials on sensitive and/or controversial issues; recommends public relations course of action in crisis and in routine public relations situations.
• Frequently act as a company spokesperson, representing officials at media interviews and company meetings with approval from Directors
• Interpret company programs for the media and the public, including retail business areas peculiar to the company.
• Coordinate ceremonies, press conferences, and other events or special projects.
• Oversee and manage company use of contracted advertising and public relations
• Manage the advertising, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary

Marketing

• Plan, implement and monitor events calendar for positive brand building through promotional activities
• Develop Marketing plans for the Brand(s) and attain necessary approvals prior to execution. The Marketing Plan must have an ROI indicated for every initiative (where possible).
• Partner with Brand to develop seasonal marketing and PR strategies
• Ensure all marketing materials are approved by Brand and/or Directors.
• Share store photos with Brand Principal if required.
• Ensure a copy of all final marketing materials are sent to Brand Principal if requested.
• Make periodical store visits to better understand the business marketing needs.
• Build effective working relations with Brand Managers within the Company.
• Review and research marketing campaigns of competitor brands.
• Ensure timely submission of all marketing reports including post-event reports.
• Have strong understanding in Social Media sites and Website updates
• Monthly engagement with Store Manager at store level

4) POSITION SPECIFICATION

Minimum a Bachelor’s Degree In Marketing

Minimum 4-5 years of management experience in luxury goods or a comparable retail environment.

• Good interpersonal skills
• Strong Financial Acumen
• Ability to handle stress, show resilience and adapt to changing market trends.
• Pleasant Personality with positive attitude
• Excellent communicator
• Good Persuasion and negotiation skills
• Proficient in computer skills

Fluent English and both in written and spoken. Knowledge of other language is added advantage.