Marketing Lead – MBA/EMBA English Programs

NATIONAL UNIVERSITY OF SINGAPORE; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A prestigious university in Singapore is seeking a Marketing Lead for their English programmes. This role is critical for driving growth and reputation across graduate programmes, requiring strategic marketing leadership and strong analytical skills. The ideal candidate will have a minimum of 10 years experience in related fields, leading marketing teams and executing effective marketing strategies. A comprehensive understanding of digital marketing and CRM systems is essential. Join a dynamic team focused on excellence in education and engagement.

Qualifications

• Minimum 10 years of experience in marketing, growth, or customer acquisition roles.
• Demonstrated success in developing and executing marketing strategies.
• Strong leadership experience managing multidisciplinary teams.

Responsibilities

• Drive the growth and reputation of NUS Business School’s English-language graduate programmes.
• Lead, coach, and develop a high-performing marketing team.
• Ensure clarity of roles and operational consistency across teams.
• Oversee multi-channel campaigns including digital advertising and content creation.
• Build partnerships with corporates and alumni to strengthen market presence.

Skills

Strategic thinking

Leadership

Analytical skills

Communication

Project management

Education

Bachelor's degree

Master's degree in Business, Marketing or related field

Tools

CRM systems (e.g., Slate, Salesforce, HubSpot)

Digital marketing

Job description

A prestigious university in Singapore is seeking a Marketing Lead for their English programmes. This role is critical for driving growth and reputation across graduate programmes, requiring strategic marketing leadership and strong analytical skills. The ideal candidate will have a minimum of 10 years experience in related fields, leading marketing teams and executing effective marketing strategies. A comprehensive understanding of digital marketing and CRM systems is essential. Join a dynamic team focused on excellence in education and engagement.