Marketing Lead, Grains & Food

Bühler; Singapore; Hybrid; SGD 75,000 - 100,000; Full time

Job summary

A leading engineering company is seeking a Marketing Lead for Grains & Food in Singapore. This role will be pivotal in developing and executing marketing strategies tailored to the Southeast Asia region, collaborating with sales teams to drive leads and revenue growth. Candidates should have a Bachelor's in Marketing or a related field, with a minimum of 5 years’ experience in B2B/B2C marketing and proficiency in English. This position offers a hybrid work model.

Qualifications

• Minimum 5 years in marketing execution role.
• Experience in B2B or B2C marketing with events and digital marketing.
• Good experience in business development.
• Proficiency in English required.

Responsibilities

• Develop and execute marketing plans for SEA region.
• Work closely with sales teams to align strategies.
• Conduct market research for data-driven decisions.
• Manage the marketing budget for SEA.
• Oversee marketing campaigns targeting regional audiences.
• Establish KPIs to measure marketing success.
• Collaborate with external vendors and agencies.

Skills

Strategic Marketing Planning

Collaboration with Sales

Market Research and Analysis

Budget Management

Campaign Management

Performance Measurement

Vendor and Agency Management

Education

Bachelor's in Marketing, Communication or Management

Job description

Singapore, Singapore Permanent 80-100% Hybrid

As the Marketing Lead for Grains & Food, you will be a crucial member of our marketing team, responsible for developing and executing strategic marketing plans to support the growth of our business in the region.

You will work closely with the sales department to ensure our marketing efforts align with their objectives and contribute to our overall success. In addition, you will be responsible for managing one direct report, a Marketing Communications Specialist, who will assist you in achieving our marketing goals.

Your actions will aim at targeting, reaching and nurturing existing and potential B2B customers across the entire portfolio of Bühler solutions, contributing to the sales of engineered plants, stand-alone machines, digital products and aftersales services.

Responsibilities

• Strategic Marketing Planning: Develop and execute comprehensive marketing plans tailored to the SEA region. These plans should align with overall company goals and strategies and encompass a mix of online and offline marketing initiatives.
• Collaboration with Sales: Work closely with the sales teams to understand their objectives and needs. Ensure that marketing strategies support the sales funnel, drive leads, and ultimately contribute to revenue growth.
• Market Research and Analysis: In collaboration with the Market Intelligence team, conduct market research to identify market trends, competition, and customer behavior. Utilize this information to make data-driven decisions and refine marketing strategies.
• Budget Management: Develop and manage the marketing budget for the SEA region, ensuring optimal allocation of resources to maximize ROI.
• Campaign Management: Oversee the creation and execution of marketing campaigns, including content creation, digital marketing, events, and promotions, to effectively target regional audiences.
• Performance Measurement: Establish key performance indicators (KPIs) to measure the success of marketing initiatives. Regularly analyze and report on the results, adjusting as needed to optimize marketing efforts.
• Vendor and Agency Management: Collaborate with external vendors and marketing agencies to execute marketing strategies effectively when necessary.

Skills and Qualifications

• Bachelor's in Marketing, Communication or Management
• Proven experience in strategic marketing planning, with a minimum of 5 years in a marketing execution role in B2B marketing or B2C marketing with event and digital marketing experience
• Good experience in business development
• Proficiency in English