Marketing Lead

joey.lee; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A wellness and community-focused studio in Singapore is seeking a Marketing Lead to drive growth and community engagement. You will plan marketing strategies, manage social media and events, and work towards key performance indicators related to customer acquisition and retention. The ideal candidate has substantial experience in consumer marketing, particularly within wellness or hospitality sectors, and a passion for community building.

Benefits

Performance-based incentives

Salary review after 6–9 months

Qualifications

• 5–8 years of relevant experience in consumer marketing, preferably in wellness/fitness.
• Proven end-to-end ownership in marketing strategies with measurable outcomes.
• Comfortable writing clear, on-brand copy and managing social media content.

Responsibilities

• Plan and own the growth calendar with a focus on community building.
• Set up and optimize Meta/Instagram and Google advertising campaigns.
• Manage local SEO, Google Business Profile, and coordinate events.

Skills

Consumer marketing experience

Social media expertise (IG/TikTok)

Event planning & organizing experience

Data literacy

Tools

Meta Ads

Google Ads/GA4

Mailchimp/Klaviyo

Canva/Adobe

Job description

Overview

Marketing Lead (Growth & Community) — Löyly Studio

Location: Siglap area, Singapore

Employment: Full-time (some evenings/weekends for activations)

Reports to: Founders

What You’ll Do

We’re looking for a hands-on Marketing Lead with strong consumer marketing experience (ideally in wellness/fitness/hospitality) to drive growth, content, and community.

• Plan & own the growth calendar: quarterly strategy, weekly campaign cadence across paid, social, email, and community.
• Performance marketing: set up and optimize Meta/Instagram and Google campaigns; track CAC, ROAS, and payback.
• Social & content: build a 70/20/10 mix (education/member stories/offers); publish 3–4 posts/week plus reels; brief and manage creators/UGC.
• Local SEO & Maps: manage Google Business Profile, reviews program, and neighborhood keywords; ensure Löyly ranks and looks alive.
• Events & community: plan and run Open House, guided “Sauna Circles,” partner nights; activate local clubs/physios/cafés.
• Lifecycle & CRM: design email journeys (first-visit, trial→member, winback) and simple marketing automation.
• Brand stewardship: keep copy, visuals, and on-site touchpoints aligned with Finnish sauna culture.
• Analytics & reporting: maintain a simple dashboard; report weekly on WMV (weekly member visits), occupancy by hour, trial→member conversion, NPS.

What You’ll Bring — Skills & Experience

• 5–8 years of relevant experience in consumer marketing; wellness/fitness/hospitality or boutique retail is a strong plus.
• Proven end-to-end ownership: strategy → campaigns → content → events → reporting, with measurable outcomes.
• Social media expertise (IG/TikTok): short-form video chops, community engagement, UGC/creator coordination.
• Confident with Meta Ads, Google Ads/GA4, GBP/SEO basics, and email (Mailchimp/Klaviyo or similar).
• Comfortable writing clear, on-brand copy; working knowledge of Canva/Adobe; capable of shooting usable phone video.
• Event planning & organizing experience (from concept to on-site run-sheet).
• Data-literate: set targets, read the numbers, and adjust fast.
• Familiarity and use of AI engines for analysis and forecasting, in content creation and marketing optimization.
• Personal interest in wellness/fitness and curiosity about sauna culture
• Nice to have
  • Experience launching a studio/venue or membership product.
  • Partnerships in East Coast/Siglap communities (run crews, gyms, clinics, cafés).

What Success Looks Like (first 6–9 months)

• Lead volume and CPL/CAC targets hit; healthy first-visit bookings and show-up rates.
• ≥35% trial → member conversion by Month 6; CAC payback ≤90 days.
• Rising WMV and improved off-peak occupancy.
• Google rating 4.8★+ with consistent, authentic reviews.
• A steady content rhythm and visible community presence.

Remuneration

• Base salary: SGD $5,000–$7,000 per month (commensurate with experience).
• Performance-based incentives/bonus: tied to growth KPIs (e.g., CAC/payback, WMV, trial→member, NPS, GBP reviews).
• Review window: 6–9 months for salary adjustment based on outcomes; year-end bonus potential for exceeding targets.

How to Apply

Send your CV/LinkedIn and 2–3 campaign or content samples (links welcome) to:

[e-mail]

Include a brief note on a launch you’ve led and the metric you’re proudest of (what changed, by how much, and how you did it).