Marketing Intern, APAC

Acqua Di Parma S.r.l.; Singapore; On-site; SGD 13,000 - 22,000; Full time

Job summary

Acqua di Parma invites interns to join a dynamic team supporting Activation Calendar, Trade Planning, and E-commerce activations across APAC. You will collaborate with Marketing to refine activity proposals, develop market-specific tools, and liaise with HQ and suppliers to ensure smooth execution of campaigns.

The role emphasizes analytical thinking, organization, and an international outlook, with a Dec 2026–Jun 2027 full-time commitment within the luxury cosmetics space.

Qualifications

• Commit to full-time internship from Dec 2026 to Jun 2027.
• Experience in beauty/luxury/FMCG is an advantage.
• Team-spirited with an international outlook.
• Enthusiastic about luxury cosmetics.
• Strong understanding of brand image.
• Organized, autonomous with initiative and advanced analytical skills.

Responsibilities

• Oversee the animation calendar and keep it fully updated.
• Manage and update the full-year Trade Plan and analyze YOY data by line and Market.
• Assist Marketing with activity proposals and develop APAC trade tools.
• Coordinate with external suppliers for trade tool production and delivery.
• Assist e-commerce/digital activations and monitor online content with HQ.
• Support regional team and financial processing of invoices and budgets.

Skills

Analytical skills

Organized

Initiative

Team player

Job description

Acqua di Parma, a symbol of Italian savoir-faire and refinement, embodies discreet luxury through its elegant fragrances and lifestyle products. Join us for this internship opportunity and craft the future with us.

Activation Calendar & Trade Plan

• Oversee the animation calendar to ensure it is fully updated
• Manage and update the full-year Trade Plan according to changes from Markets, and carry out detailed analysis of YOY trade data by line and by Market

Animation Planning & Preparation

• Assist the Marketing team in the feedback of activity proposals from the Markets (podiums, offline activities, and in-store events)
• Assist the Marketing team in developing trade tools adapted to APAC markets for all activations across the region
• Liaise with external suppliers to ensure efficient coordination of trade tool production and delivery to the Markets

E-Commerce/Digital activations

• Assist the Marketing team in providing in-store VM guidelines and feedback to the Markets
• Assist the Marketing team in developing VM display tools adapted to APAC markets
• Coordinate with HQ for the update and enhancement of E-commerce site
• E-monitoring of edoors on product launches and image
• Coordinate TR APAC digital activities with Area Manager, the retailers and HQ
• In charge of the approval process of online activities (Banner, social content creation, KOL posts…) with HQ and the Markets

Competition Research & Analysis

• Prepare monthly newsletter detailing key competitor offline and online animations
• Monthly monitoring of competitor product positioning in key markets
• Mystery shopping to monitor competition best practices and key launches
• Conduct in-depth research about industry best practice in terms of Trade Marketing, new launches, and promotion plans (ability to leverage on Chinese sources is required)

Category Management – CATMAN

• Support collecting and consolidating category and product information across markets
• Maintain and update category trackers, product lists and databases
• Support ad-hoc category management projects and analysis

Regional Team support

• Support the Regional team for any ad hoc request
• Support the team in the financial processing of quotations, invoices and updating of budget expenses

Requirements

• Able to commit full time internship from Dec 2026/Jan 2027 to Jun 2027
• Previous experience in the beauty / luxury / FMCG industries is an advantage
• Team-spirited with an international outlook
• Enthusiastic about and sensitive to luxury cosmetics
• Strong understanding of Brand Image
• Organized, autonomous with a sense of initiative and advanced analytical skills