Marketing Executive (Social Media & Content Cre...

Eton House International Education House; Singapore; On-site; SGD 36,000 - 48,000; Full time

Job summary

A leading educational organization in Singapore is seeking a Marketing Executive to create engaging social media content and manage digital campaigns. The role requires a degree in marketing, proficiency in design tools like Canva, and experience in social media management. This position emphasizes impactful storytelling and community engagement to amplify the organization's mission.

Qualifications

• 1–3 years of experience in social media content creation, ideally in the non-profit or education sector.
• Strong writing and storytelling skills with sensitivity to diverse audiences.
• Experience in managing social media accounts and analysing performance metrics.

Responsibilities

• Conceptualise, plan, and produce engaging social media content tailored for audiences.
• Manage social media accounts, ensuring regular posting and community engagement.
• Work closely with internal teams and external partners to create collaborative content.

Skills

Social media content creation

Storytelling

Engagement with stakeholders

Analytics monitoring

Education

Degree/Diploma in Marketing, Communications, Media, or related field

Tools

Canva

Adobe Creative Suite

Job description

Overview

We are seeking a creative and driven Marketing Executive with a strong focus on social media content creation to raise awareness of ECF’s work, engage stakeholders, and amplify fundraising and community-building efforts. This role will create compelling digital stories and campaigns that highlight the impact of our initiatives, aligning with both the charity’s mission and the Group’s brand voice.

Responsibilities

• Content Creation & Storytelling
  • Conceptualise, plan, and produce engaging social media content (graphics, videos, reels, posts) tailored for ECF’s audiences across platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).
  • Capture and curate stories from ECF programmes, community events, volunteers, and beneficiaries in an empathetic and respectful manner.
  • Draft copy that is clear, creative, and aligned with EtonHouse and ECF brand guidelines.
• Social Media Management
  • Manage ECF’s social media accounts, ensuring regular posting, timely responses, and active community engagement.
  • Monitor analytics, track performance, and provide insights to optimise content reach and impact.
  • Leverage Group campaigns and collaborate with the EtonHouse Social Media Team to amplify charity-related initiatives.
  • Support digital fundraising campaigns, awareness drives, and donor/partner engagement initiatives.
• Campaigns & Partnerships
  • Work closely with internal teams, volunteers, and external partners to create collaborative content.
  • Assist in building ECF’s online presence as a trusted partner in the social impact and education ecosystem.
• Coordination & Alignment
  • Report to the CEO of ECF while maintaining close collaboration with the Group CMO and marketing colleagues.
  • Ensure content reflects ECF’s IPC charity obligations, maintaining accuracy, transparency, and accountability.
  • Uphold brand voice consistency across all platforms while tailoring content for audience relevance.

Qualifications

• At least a Degree/Diploma in Marketing, Communications, Media, or related field.
• 1–3 years of experience in social media content creation, ideally in the non-profit or education sector.
• Strong writing and storytelling skills with sensitivity to diverse audiences.
• Proficiency in Canva, Adobe Creative Suite, or similar design/video tools.
• Experience in managing social media accounts and analysing performance metrics.
• Creative, resourceful, and able to work independently while thriving in a collaborative team environment.
• Passion for social impact, education, and community development.

About EtonHouse International Education Group

EtonHouse emphasises child-led learning, fostering happiness, engagement, open-mindedness, critical thinking, and a lifelong love for learning. Our inquiry-based pedagogy, established 30 years ago, has made us a leader in education, offering a comprehensive K-12 pathway from Infant Care to High School in Singapore and 9 other countries. The group also manages E-Bridge, part of Singapore\'s Anchor Operator Scheme for affordable Pre-Schools, and Middleton International School, an affordable through-train international school.