Marketing Executive / Senior Marketing Executive

Barn & Potter; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a Marketing Executive/Senior Marketing Executive to enhance brand awareness and customer engagement. You will be responsible for developing marketing strategies, managing digital marketing initiatives, and analyzing performance data. The ideal candidate holds a diploma/degree in Marketing or Business, has 2-4 years of experience, and is proficient in Excel and digital marketing tools. The role offers a competitive salary package and benefits.

Benefits

Competitive salary package

Health benefits

Staff discounts

Performance bonuses

Qualifications

• 2-4 years of relevant marketing experience.
• Proficiency in Microsoft Excel for data analysis.
• Excellent communication skills.

Responsibilities

• Develop and execute marketing campaigns that meet business objectives.
• Manage digital marketing campaigns across multiple platforms.
• Use Excel to analyze marketing performance data.

Skills

Data analysis

Digital marketing

Creativity

Excel (pivot tables)

Written communication

Education

Diploma/Degree in Marketing, Business, or a related field

Tools

Google Analytics

Facebook Ads Manager

Adobe Photoshop

Canva

Job description

Job Summary

The Marketing Executive/Senior Marketing Executive will be responsible for developing and implementing marketing strategies to enhance brand awareness, drive customer engagement, and support business growth. This role requires a strong grasp of data analysis, digital marketing, and creativity to manage both online and offline marketing efforts. Experience in Excel, especially pivot tables and data analysis, is essential.

Key Responsibilities

Marketing Strategy & Execution:

• Develop and execute marketing campaigns (both digital and offline) to achieve business objectives.
• Monitor and analyze the performance of marketing initiatives, providing recommendations for optimization.
• Assist in developing product launch strategies and coordinating marketing activities across different channels.

Digital Marketing:

• Manage digital marketing campaigns, including social media, email marketing, SEO/SEM, and online advertising.
• Oversee the company's website and social media platforms, ensuring content is engaging and aligns with brand identity.
• Collaborate with external partners to enhance digital outreach and engagement.

Data Analysis & Reporting:

• Use Excel (pivot tables, filters, and data analysis) to track and analyze marketing performance data, including sales trends and campaign effectiveness.
• Prepare monthly marketing reports, identifying key insights and trends to inform future strategies.

Creative & Content Development:

• Assist in the creation of marketing materials (brochures, digital ads, etc.) and ensure they adhere to brand guidelines.
• Work with designers to produce high-quality artwork and promotional content for both online and offline campaigns.

Collaboration & Stakeholder Management:

• Liaise with cross-functional teams (Sales, R&D, and Procurement) to ensure alignment of marketing initiatives with business goals.

Event Management:

• Support the planning and execution of company events, product launches, and promotional activities.

Qualifications

• Diploma/Degree in Marketing, Business, or a related field.
• 2-4 years of relevant experience in marketing, with exposure to digital marketing.
• Proficiency in Microsoft Excel (pivot tables, data filtering, data analysis).
• Experience with digital marketing platforms (Google Analytics, Facebook Ads Manager, etc.).
• Basic knowledge of graphic design tools (Adobe Photoshop, Canva) is a plus.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects in a fast-paced environment.

Benefits

Enjoy a competitive salary package, health benefits, staff discounts, and performance bonuses.

Culture

Thrive in a diverse workplace where your innovative ideas are valued, and teamwork is at the core of everything we do.