Marketing Executive / Senior Marketing Executive

Recruit Now; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic marketing agency in Singapore is seeking an experienced Marketing Executive to oversee offline and digital marketing activities. The role involves leveraging AI to optimize workflows, executing marketing campaigns, and developing strategies to enhance brand presence. The ideal candidate has at least 5 years of B2B marketing experience and a degree in a related field. Strong digital marketing skills and project management abilities are essential for success in this role.

Qualifications

• 5 years experience in performance or digital marketing, ideally with B2B exposure.
• A strong digital marketing toolkit including SEO/SEM and marketing automation.
• Proven track record in developing integrated marketing campaigns.

Responsibilities

• Plan and execute digital and offline campaigns aligned with business goals.
• Optimize SEO, manage paid ads, and lead social media growth.
• Create content strategies and produce various marketing assets.

Skills

SEO/SEM

Analytics

Paid media

CRM

Marketing automation

Graphic design

Multimedia skills

Project management

Education

Degree in Marketing, Business, Communications, or related field

Tools

Key digital marketing platforms

Design software

Job description

Marketing Executive / Senior Marketing Executive

We are seeking a dynamic Marketing Executive to oversee and execute traditional marketing activities while integrating AI tools to optimise workflows, enhance campaign performance, and drive international client acquisition. This role bridges creative marketing with AI, focusing on building smart systems for content creation, lead generation, and analytics in the wildlife management sector. You will leverage AI to enhance the digital presence and gain insights to inform marketing initiatives that aim to position us as a global leader.

What you will do

• Digital and Offline Campaign Planning & Execution: Turn business goals into bold, data‑driven marketing strategies that drive growth across regions.
• Take charge of digital performance by optimising SEO and SEM (including AI search), running paid ads on Google and LinkedIn, growing social media presence, email and leveraging campaign data to iterate for better ROI.
• Drive impact at industry events, conferences, and workshops through creative planning and execution.
• Harness AI tools (e.g., ChatGPT, Claude, predictive analytics, automation platforms) to supercharge copywriting, audience segmentation, targeting, and insight generation.
• Digital & Website Management: Maintain and update the corporate website, online store and editorial calendar, ensuring accurate content, streamlined user experience, and timely resolution of technical issues.
• Analytics & Reporting: Monitor and analyse metrics and traffic to evaluate campaigns, website, and social media performance. Assemble monthly reports with actionable insights and optimisation recommendations.
• Content & Social Media: Co‑create content strategies for key accounts and roll them out across e‑commerce, digital platforms, and emerging channels. Craft high‑impact storytelling and produce marketing assets including blogs, social posts, email campaigns, case studies, presentations, trade show kits, and training content tailored for different channels.
• Brand & Collateral Design: Oversee the design and production of company‑branded materials, including uniforms, namecards, merchandise, and event swag. Ensure all physical branding aligns with visual identity, messaging, and overall marketing strategy. Collaborate with internal stakeholders and external vendors to maintain quality, consistency, and timeliness of deliverables.

What you’ll bring

• 5 years experience in performance or digital marketing, ideally with B2B exposure.
• A degree in Marketing, Business, Communications, or related field.
• A strong digital marketing toolkit that includes SEO/SEM, analytics, paid media, CRM, and marketing automation.
• Graphic design and multimedia skills are advantageous.
• Deep understanding of e‑commerce strategies, content usability, and global digital behaviour.
• A creative‑analytical hybrid mindset with genuine curiosity to experiment with AI tools and push marketing to the next level.
• Proven track record in developing and executing integrated marketing campaigns that deliver results.
• Proficiency with key digital marketing platforms and design software.
• Strong project management and organisational skills that keep campaigns on track and moving fast.
• Bonus points if you have experience in planning and running events such as trade shows, conferences, or workshops.