Marketing Executive (Loyalty Marketing)

Marina Bay Sands Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading hospitality and entertainment organization in Singapore is seeking a candidate to support their loyalty marketing program. The role involves coordinating marketing initiatives, planning events, and engaging with customers. Ideal candidates should hold a diploma or degree in Marketing or Business, be bilingual in English and Chinese, and have strong attention to detail. This position offers a dynamic work environment focused on excellence and creativity.

Qualifications

• Bilingual in both English and Chinese with excellent communication skills.
• Must be detail-oriented, a team player, and able to work in a fast-paced environment.
• Experience in Loyalty Program Marketing and/or Casino Operations is preferred.

Responsibilities

• Support coordination of loyalty program related marketing and operations.
• Assist in planning events and promotions for loyalty program.
• Generate and handle feedback on events and promotions.

Skills

Bilingual in English and Chinese

Detail-oriented

Inter-personal skills

Numeric skills

Knowledge in MS Word

Knowledge in Excel

Education

Polytechnic diploma or University degree in Marketing or Business

Job description

Job Summary

To supporting the growth of Marina Bay Sands' loyalty marketing program from a strategic perspective with an emphasis on marketing and operations planning.

Job Responsibilities

• Support Associate Director/ Director to ensure all areas (primarily in marketing and operations) related to Marina Bay Sands' loyalty program are well-coordinated and meticulously executed
• Support on-going marketing initiatives for Sands Rewards
• Other projects and tasks as required by management

Marketing

• Coordinate program related changes to drive acquisition and retention, promote upward loyalty, incentivize reward earning and redemption.
• Coordinate and liaise collateral and media briefs, production and distribution with creative and media team
• Coordinate on scheduling and deployment of members communications
• Coordinate and implement events and promotions such as promotions, dinner/ retail partner events under Sands LifeStyle, these include but not limited to:
• Communicate with internal teams and external agencies to ensure all requirements, logistics, procedures and documentations are followed in a timely manner
• Communicate with customers and handles enquiries professionally, and generate feedback on events and promotion to supervisors efficiently
• Assist in collaterals development, reports and analysis of events and promotions.
• Support and assist in planning of loyalty program events and promotions

Job Requirements

Education & Certification

• Polytechnic diploma or University degree in Marketing or Business is preferred

Experience

• Prior experience in Loyalty Program Marketing and/or Casino Operations is a plus.

Other Prerequisites

• Bilingual in both English and Chinese, with excellent reading, writing, and speaking skills required for translating and creating Chinese marketing content.
• Must be detail-oriented with strong inter-personal skills and maintain a well-groomed, professional appearance
• Must be a team player, and able to work in a fast-paced environment
• Outgoing, positive personality will be a bonus
• Excellent numeric skills, good knowledge in MS Word and Excel is preferred

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.