Marketing Executive ( Interior Design Firm ) | 1618

THE SUPREME HR ADVISORY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading HR advisory firm is seeking a Senior Marketing Executive in Singapore to enhance brand visibility and drive marketing strategies. Responsibilities include developing brand strategies, managing digital marketing, and leading event organization. The ideal candidate holds a Bachelor's degree in Marketing and has over 5 years of experience in the field, with proven results in brand awareness and lead generation. This role offers competitive salary within the range of $3,800 - $4,500 per month and a full-time working arrangement.

Qualifications

• 5+ years of marketing experience with measurable results.
• Strong skills in digital marketing and brand strategy.
• Experience in campaign management and content creation.

Responsibilities

• Develop comprehensive brand strategies for effective market positioning.
• Design and execute marketing campaigns to boost website traffic.
• Expand digital footprint through SEO and SEM strategies.
• Manage content calendars for consistent audience engagement.
• Organize events and manage public relations for brand exposure.
• Lead a marketing team and manage budgeting effectively.

Skills

Digital marketing

Brand strategy

Campaign management

Content creation

Education

Bachelor’s degree in Marketing

Job description

Senior Marketing Executive

• Location: Ubi
• Salary: $3800 - $4500
• Working Hours: 5 Days | 9am – 6pm

Responsibilities

Branding & Strategy

• Develop and implement a comprehensive brand strategy to establish Visionary Interior as a preferred choice in the interior design market.
• Ensure brand messaging and visuals are consistent across all platforms, enhancing customer engagement and loyalty.

Marketing Campaigns

• Design and execute strategic marketing campaigns aimed at increasing website traffic and improving lead conversion rates.
• Collaborate with design and sales teams to align marketing strategies with business objectives, enhancing the sales pipeline.

Digital Marketing

• Expand the company’s digital footprint through effective SEO and SEM strategies to improve search engine rankings and drive organic traffic.
• Manage social media channels to increase engagement and followers, translating into more inquiries and conversions.
• Analyze digital performance metrics to optimize campaigns, ensuring data-driven decisions lead to improved marketing effectiveness.

Content Creation

• Develop and manage content calendars to maintain a consistent flow of engaging content, increasing audience interaction and content sharing.
• Supervise high-quality photo and video production to enhance brand storytelling and showcase projects effectively.

Events & Public Relations

• Organize impactful interior design exhibitions and client events to enhance brand exposure and client satisfaction.
• Leverage media relations and PR opportunities to increase media mentions and improve public perception of the brand.

Team & Budget Management

• Lead and inspire a marketing team to achieve individual and collective goals, fostering a high-performance culture.
• Efficiently manage the marketing budget to improve marketing ROI, ensuring optimal resource allocation and cost-effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of marketing experience with a proven track record of achieving measurable results.
• Strong skills in digital marketing, brand strategy, and campaign management.

Key Performance Indicators (KPIs)

1. Brand Awareness: Increase in brand recognition and market positioning efforts. Growth in social media followers and engagement metrics. Improvement in brand sentiment and customer feedback.
2. Lead Generation and Conversion: Number of new leads generated through marketing campaigns. Conversion rate of leads to sales. Increase in website traffic and time spent on site by visitors.
3. Digital Marketing Performance: Improvement in SEO rankings and organic search traffic. Performance metrics for SEM campaigns, such as click-through rates (CTR) and cost per acquisition (CPA). Growth in email marketing open rates and click-through rates.
4. Social Media Engagement: Increase in social media engagement metrics (likes, shares, comments). Number of inquiries and conversions originating from social media channels.
5. Content Effectiveness: Volume and frequency of content produced (blogs, videos, social posts). Engagement metrics for content, such as shares, comments, and views.
6. Event and PR Impact: Attendance and engagement at events and exhibitions. Media mentions and press coverage gained through PR efforts. Partnerships and collaborations initiated with other brands or influencers.
7. Team and Budget Management: Achievement of team goals and projects on time and within budget. ROI on marketing spend, demonstrating cost-effectiveness and value for money. Team productivity and morale, measured through feedback and performance reviews.

Requirements

• Degree in marketing
• Prefer to have marketing experience in Interior Firm

Chin Wai Loon Reg No: R24121618

The Supreme Hr Advisory Pte Ltd EA No: 14C7279