Marketing Executive （Household distribution )

The Supreme HR Advisory; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading HR advisory firm in Singapore is seeking a skilled digital marketing specialist to manage Facebook and Google Ads campaigns. The role involves planning, executing, and analyzing paid media campaigns aimed at driving revenue and customer acquisition. Candidates should have a Bachelor's degree in a relevant field and a minimum of 2 years of experience in managing online ad campaigns. This position offers a vibrant work environment and opportunities for professional growth.

Qualifications

• Minimum 2 years of hands-on experience managing Facebook and Google Ads campaigns.
• Experience with UTM tracking and heatmaps to analyze campaign performance.

Responsibilities

• Plan, execute, and optimize paid campaigns across Facebook Ads and Google Ads.
• Design engaging formats for paid media campaigns tailored to platform specifications.
• Continuously monitor campaign performance and adjust strategies to meet KPIs.

Skills

Facebook Ads management

Google Ads management

Campaign performance analysis

Copywriting for ads

A/B testing

Education

Bachelor’s degree in marketing, Digital Media, Communications, or a related field

Tools

Google Analytics

Meta Business Suite

Job description

Paya Lebar Rd (6 mins walk from Macpherson MRT)

Key Responsibilities

Plan, execute, and optimize paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.

Design and develop engaging, both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.

Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.

Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.

Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy.

Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations.

Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.

Requirements

Bachelor’s degree in marketing, Digital Media, Communications, or a related field.

Minimum 2 years of hands‑on experience managing Facebook and Google Ads campaigns.