Marketing Executive (Gaming Industry)- KV

PASONA SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in Singapore is looking for a Marketing Executive specializing in the gaming industry. The selected candidate will manage social media accounts, execute digital marketing strategies, and engage with the online community. Applicants should have 2-3 years of relevant experience, a strong analytical capability, and familiarity with design tools. The role offers a competitive salary including basic pay, AWS, and variable bonuses, and presents the opportunity to work closely with international teams.

Qualifications

• 2-3 years of experience in social media management or digital marketing.
• Ability to analyze data for marketing decisions.
• Creativity and willingness to learn.

Responsibilities

• Manage social media accounts and content creation.
• Develop and execute digital marketing strategies.
• Conduct market and user analysis for effective strategies.

Skills

Social media management

Digital marketing

Content creation

Data analysis

Influencer marketing

Tools

Design tools

Video editing tools

Job description

Position: Marketing Executive (Gaming Industry) (Job ID: 20004)

Tanjong Pagar

Basic + AWS + VB

Job Description

• Managing and maintaining social media accounts.
• Proficiency in content creation, copywriting, and editing for social media platforms.
• Developing and executing digital marketing strategies and analysing and evaluating marketing campaigns.
• Staying updated on industry trends and technological advancements impacting the business.
• Collaborating on content deliverables with Japan HQ and closely working with them.
• Engaging with the online community and fostering positive relationships with the audience.
• Collaborating and planning initiatives with local distributors, Game PC manufacturers, etc.
• Planning and operating digital advertising.
• Conducting influencer marketing, including communication and negotiation with agencies and influencers.
• Social listening: Collecting and analysing user feedback through Social Networking Services to develop strategies for integrating them into marketing initiatives.
• Conducting market and user analysis and developing strategies based on the findings.・Planning and managing exhibitions.
• Organising and planning events related to the gaming industry for marketing purposes.
• Media relations, including interview arrangements to promote pre-launch games.
• Liaising with Japan HQ and other group companies.
• Handling other related/ad‑hoc duties as assigned by the company.

Job Requirements

• At least 2–3 years of relevant experience in social media management, digital marketing, or event planning, preferably within the gaming industry.
• Strong ability to analyse data and performance metrics to evaluate the effectiveness of marketing campaigns and make data‑driven decisions.
• Proven capability to leverage online channels and digital platforms to engage customers in a cost‑efficient and measurable manner.
• Demonstrates creativity, self‑discipline, and a strong willingness to learn.
• Familiarity with design and video editing tools for content creation, as well as major social media platforms.
• Keeps up to date with the latest trends in social media and relevant industry developments.
• Proficiency in Japan Language is an advantage for communication with Japan stakeholders.

We regret that only shortlisted candidates will be notified. Other applications will be updated to our database for future job opportunities.