Marketing Executive (FMCG)

Pasona Singapore Pte. Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Singapore is seeking an experienced marketing professional to support and execute strategic marketing initiatives for assigned products. The ideal candidate should possess a minimum diploma in Digital Marketing or Food Technology, coupled with 2-3 years of relevant FMCG sector experience. This role involves market analysis, budget management, and collaboration with cross-functional teams to enhance marketing activities. Interested applicants should apply to become part of a dynamic team.

Qualifications

• 2-3 years of relevant marketing experience in the FMCG sector.
• Strong understanding of consumer trends and market needs.
• Experience in managing multiple projects in a fast-paced environment.

Responsibilities

• Support and execute marketing strategies for assigned products.
• Assist in managing marketing budgets and activities across digital platforms.
• Collaborate with cross-functional teams for efficient execution of initiatives.

Skills

Market analysis

Budget planning

Marketing strategy implementation

Stakeholder management

Digital marketing

Education

Minimum Diploma in Digital Marketing or Food Technology

Tools

MS PowerPoint

Canva

Adobe Illustrator

Job description

Basic Salary + VB Nearest MRT: Labrador Park WFH Arrangement: 1 Day Per Week

Job Description

• Support and execute marketing strategies and action plans for assigned products.
• Assist in monitoring and managing marketing budgets.
• Research, analyses, and report on market, consumer, and customer trends, providing actionable insights and recommendations.
• Conduct post-campaign evaluations and develop improvement initiatives.
• Manage and execute marketing activities across digital platforms (e.g. social media, websites).
• Collaborate with Sales teams to support new product listings, promotions, and BTL (below-the-line) in supermarket activities.
• Support and conduct food tasting and sampling sessions (including preparation, such as pan-frying of frozen products, which may contain pork).
• Coordinate with external marketing agencies, vendors, and collaborators.
• Partner with cross-functional teams (e.g. QA, Sales, Logistics) to ensure seamless and efficient execution of marketing initiatives.
• Liaise with suppliers for product development, imports and launches.
• Ensure compliance with Singapore Food Regulations, including conducting regular checks.
• Maintain and update SOPs for QA-related processes.
• Identify, recommend, and implement business process improvements, customer engagement enhancements, and innovative techniques.
• Build and maintain effective working relationships with internal teams and external stakeholders such as suppliers, agents, and affiliates.

Requirements

• Minimum Diploma in Digital Marketing, Food Technology, or related fields (preferred)
• Candidates should have 2 ~ 3 years of relevant marketing experience in the FMCG sector (Experience in product development and regulatory checking will be an advantage)
• Strong ability to analyse and understand consumer and market needs, wants, and trends.
• Proven ability to develop and implement effective marketing plans, strategies, and campaigns.
• Experience in budget planning and expense management for marketing activities.
• Solid knowledge and hands‑on experience in sales and marketing within the FMCG sector.
• Proficiency in modern marketing methods, including digital marketing, social media, and brand activation in FMCG.
• Basic understanding of Singapore Food Regulations.
• Preferred experience in product development in collaboration with suppliers.
• Strong stakeholder management skills, with the ability to build and maintain positive relationships with customers, suppliers, vendors, and group affiliates.
• Demonstrated ability to manage multiple projects and priorities in a fast‑paced environment.
• Proficiency in office productivity and creative tools (e.g. MS PowerPoint, Canva, Adobe Illustrator).

We regret that only shortlisted candidates will be notified. Other applications will be updated to our database for future job opportunities.