Marketing Executive (F&B) | $3000-$3500 | Central Region

CREW by HRNET; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A well-established F&B retail brand is seeking a Marketing Executive in Singapore. The role involves executing integrated marketing campaigns, managing social media content, and analyzing performance metrics to improve effectiveness. Candidates should have at least 2 years of experience in marketing, a diploma in a related field, and strong digital skills. Join us to help drive brand engagement and adhere to marketing strategies in a fast-paced environment.

Qualifications

• Minimum 2 years of relevant experience in marketing or campaign management.
• Highly familiar with social media and digital marketing.
• Ability to analyze data and translate insights into actionable strategies.

Responsibilities

• Execute integrated marketing campaigns across digital and offline channels.
• Manage content and engagement across social media platforms.
• Monitor campaign performance and analyze marketing metrics.

Skills

Digital marketing skills

Social media management

Campaign management

Customer engagement

Data analysis

Coordination skills

Education

Diploma in Marketing, Business, or related disciplines

Tools

Canva

Adobe tools

Video editing software

Job description

We are hiring a Marketing Executive to support branding, campaign execution, and customer engagement for a well-established F&B retail brand. This role is ideal for a hands-on marketer with strong digital skills and an interest in consumer-driven campaigns.

What You'll Do:

Marketing Campaigns

• Execute integrated marketing campaigns across digital and offline channels
• Ensure alignment with brand positioning and business objectives

Systems & Operational Support

• Manage in-store POS and self-order kiosk content, including product listings and visuals
• Support website and system updates where required

Performance Tracking & Analysis

• Monitor campaign results and marketing metrics
• Prepare reports and derive insights to improve campaign effectiveness

Social Media & Customer Engagement

• Manage content and engagement across platforms such as Instagram, TikTok, Facebook, and XiaoHongShu (XHS)
• Respond to customer enquiries and feedback in a timely manner, including occasional weekend support

Brand & Market Development

• Assist in regional brand expansion and new market initiatives
• Monitor industry and competitor trends and provide recommendations

Promotions & Marketing Operations

• Coordinate promotional activities and creative production
• Manage communication touchpoints including social media, CRM, in-app messaging, offline collaterals, paid advertising, and influencer collaborations

What You Bring:

• 2 years of relevant experience in marketing, campaign management, or related roles
• Diploma in Marketing, Business, or related disciplines
• Comfortable analysing data and translating insights into action
• Familiarity with social media platforms and digital marketing; experience with Canva, Adobe tools, or video editing is a plus
• Strong coordination and communication skills, with customer-facing experience
• Proactive, adaptable, and able to thrive in a fast-paced environment
• Experience managing POS systems, websites, or marketing processes is an advantage
• Passion for the F&B industry