Marketing Executive – eComm (Tik Tok)

DR MARK LEONG PTE. LTD.; Remote; SGD 60,000 - 80,000; Full time

Job summary

A health and nutrition company in Singapore is looking for a Marketing Executive to enhance TikTok Shop growth. The role includes managing product listings, creating trending content, and coordinating campaigns. The ideal candidate should have a passion for TikTok, strong content creation skills, and proficiency in analytics. Join a mission-driven team aimed at reshaping the future of health through engaging digital experiences.

Qualifications

• Passion for TikTok and understanding of its culture.
• Experience in content production and digital marketing.
• Proficiency in analytics and performance tracking.

Responsibilities

• Manage product listings and optimize for conversion.
• Plan and produce TikTok videos with engaging content.
• Assist in executing TikTok Shop campaigns and monitor performance.

Skills

TikTok expertise

Content creation

Analytical skills

Job description

At Dr Mark Leong Group, we are more than a company — we are a team of healthcare, nutrition, and biotechnology professionals united by one mission: to revolutionize personalized nutrition and empower adults globally to reverse chronic diseases, age gracefully, relieve pain, and regain mobility using food, education, and technology.

Our work goes far beyond supplements.

We conduct nutrient deficiency testing, helping individuals uncover hidden gaps that affect energy, weight, immunity, hormones, sleep, digestion, and overall vitality. From this data, our experts craft personalised meal plans and targeted supplement protocols designed to restore health from within.

We believe people deserve clarity, not guesswork.

Our team is deeply committed to consumer education, collaborating with schools, healthcare providers, and government bodies to deliver science‑backed nutrition knowledge through engaging, practical, and enjoyable experiences. We help individuals learn what is safe to eat, what to avoid, and how to nourish their bodies for long‑term wellbeing.

As we expand across Asia and beyond, we are continuously seeking passionate, mission‑driven individuals to join us in reshaping the future of health — one person, one family, and one community at a time.

The Marketing Executive – eComm (TikTok) will support and drive TikTok Shop growth by managing product listings, producing trending content, coordinating creator collaborations, and running campaign activities to increase sales and visibility.

This role requires someone who loves TikTok, understands its culture, and can turn trends into revenue.

Key Responsibilities

TikTok Shop Operations

• Manage product listings, pricing, stock levels, and product detail pages.
• Ensure product visuals, titles, and descriptions are optimised for TikTok Shop conversion.
• Monitor product performance and trending SKUs daily.

Content Creation & Video Production

• Plan and produce short‑form TikTok videos featuring product demos, lifestyle clips, and trending formats.
• Work with internal teams or creators to generate content aligned with brand direction.
• Stay updated on TikTok trends, sounds, formats, and viral styles.

Campaign Execution & Social Commerce

• Assist in planning TikTok Shop campaigns (Mega Sales, weekly deals, vouchers).
• Coordinate with operations for fulfilment and customer experience.
• Support livestream activities (planning, product prep, talking points).

Analytics & Performance Tracking

• Monitor metrics such as views, CTR, CVR, CPC, CPA, AOV, and sales.
• Prepare weekly and monthly TikTok Shop performance reports.
• Suggest improvements in content, pricing strategy, and campaign execution.

Interested applicants are invited to submit their detailed resume and portfolio to our Human Capital Department at: [e-mail].

Only shortlisted candidates will be notified.