Marketing Executive (Digital Advertising & Campaigns)

@ASK Training Pte Ltd; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A dynamic marketing firm in Singapore is seeking a Marketing Executive to lead digital advertising campaigns. You will be responsible for managing paid media, optimizing ROI, and supporting broader marketing initiatives. The ideal candidate has over 4 years of experience in marketing or advertising and strong analytical skills. This role offers a hybrid work model, professional development opportunities, and competitive compensation.

Benefits

Hybrid Work – Flexibility to work from home or the office

Professional Development

Competitive Compensation

Qualifications

• 4+ years of experience in marketing or paid advertising.
• Hands-on experience managing campaigns on Google Ads.
• Familiarity with social media management.

Responsibilities

• Plan, execute, and optimise paid campaigns across multiple platforms.
• Conduct performance analysis to improve ROI and lead quality.
• Collaborate with teams to create engaging digital assets.

Skills

Google Ads Campaign Management

Analytical Skills

Social Media Management

Content Coordination

Google Analytics 4

Tools

Google Ads

Google Tag Manager

GA4

Microsoft Ads

LinkedIn Ads

Job description

@ASK Training is looking for a driven and analytical Marketing Executive (Digital Advertising & Campaigns) to join our marketing team. You’ll take the lead in managing and optimising our paid media campaigns — including Google Ads, Microsoft Ads, and LinkedIn Ads — while supporting the execution of broader digital marketing initiatives such as social media, email marketing, landing page launches, and content marketing.

This role is ideal for someone who’s detail-oriented, results-driven, and eager to grow into a well-rounded marketer. You will collaborate with internal teams to drive brand awareness, engagement, and lead generation.

Key Responsibilities

• Plan, execute, and optimise paid campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads.
• Conduct regular performance analysis using GA4, Tag Manager, and platform analytics to improve ROI and lead quality.
• Develop ad copy, creative briefs, and landing page requests aligned with campaign goals.
• Manage campaign budgets, bidding strategies, and audience targeting to ensure efficiency.

Digital Campaigns (Support & Execution)

• Support end-to-end execution of digital marketing campaigns, including email marketing (EDMs), remarketing, social media and content amplification.
• Coordinate organic and paid social campaigns across platforms (LinkedIn, Facebook, Instagram, TikTok), ensuring consistent brand voice and alignment with campaign objectives.
• Collaborate with the content and design teams to plan and publish engaging digital assets such as posts, short‑form videos, infographics, and landing pages, when needed.
• Assist with content scheduling, community engagement, and performance tracking on social channels, when needed.
• Conduct A/B testing, tracking setup, and post‑campaign reporting to evaluate and optimise results.
• Monitor competitor activities, industry trends, and emerging tools in digital advertising, social media, and content marketing.

General Marketing & Coordination

• Coordinate with external vendors, agencies, or partners when needed (e.g., media platforms, ad credits, campaign support).
• Participate in brainstorming sessions for new marketing initiatives, product launches, or events.
• Contribute ideas for content marketing, SEO, website enhancements, or lead generation strategies.

Job Requirements

• 4+ years of experience in marketing or paid advertising (agency or in‑house).
• Hands‑on experience managing campaigns on Google Ads (Search & Display); exposure to LinkedIn Ads or Microsoft Ads is a plus.
• Familiarity with social media management (LinkedIn, Facebook, Instagram, TikTok) and content coordination.
• Working knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking.
• Strong analytical mindset with attention to detail and data accuracy.
• Excellent written and verbal communication skills.
• A proactive learner who enjoys testing, iterating, and optimising campaigns for better results.
• Ability to work independently and collaborate effectively with cross‑functional teams.

Benefits

• Hybrid Work – Flexibility to work from home or the office.
• Professional Development – Grow and learn within a dynamic and supportive team.
• Competitive Compensation – Attractive salary and benefits package based on experience and skills.
• Collaborative Environment – Work with a passionate marketing and tech team that values innovation.