Marketing Executive (Customer Loyalty)

MIRAGE AESTHETIC PTE. LTD.; Singapore; On-site; SGD 30,000 - 45,000; Full time

Job summary

A leading beauty and wellness firm in Singapore is looking for a Marketing Executive to manage customer treatment packages and drive renewals. This role emphasizes data management, marketing collaboration, and customer satisfaction. The ideal candidate has a degree in a relevant field and 1-3 years of related experience. Strong Excel skills and a passion for beauty are essential.

Qualifications

• 1–3 years of experience in customer service or engagement, preferably in beauty or wellness.
• Proficient in extensive data sorting, Pivot Tables, and VLOOKUP.
• Strong organizational skills and attention to detail.

Responsibilities

• Maintain and update the customer database with treatment package details.
• Track treatment packages due for expiry and engage clients for renewals.
• Collaborate on retention campaigns and promotional offers.

Skills

Customer service skills

Data management

Communication skills

Analytical skills

Organizational skills

Education

Diploma or Degree in Marketing, Business, Hospitality

Tools

Microsoft Excel

Job description

Job Summary

The Marketing Executive Executive will be responsible for tracking and monitoring customers’ treatment packages, ensuring timely communication before expiry, and driving package renewals. This role plays a key part in enhancing customers satisfaction, loyalty, and overall business retention.

Key Responsibilities

• Maintain and update the customer database, ensuring accuracy of treatment package details, usage records, and expiry dates.
• Track and monitor treatment packages due for expiry within six months and proactively reach out to clients to encourage renewals.
• Collaborate with the Marketing and Sales teams to plan and execute retention campaigns, promotional offers, and loyalty programs.
• Generate, analyse, and present reports on package utilization, renewal rates, and customer engagement metrics using Pivot Tables, VLOOKUP, and other Excel functions.
• Perform extensive data sorting and validation to ensure data accuracy and identify patterns or trends in customer behaviour.
• Identify opportunities for upselling or cross-selling treatments based on client history, preferences, and feedback.
• Conduct market research on competitor offerings, pricing, and promotions to identify trends and provide actionable insights.
• Identify and liaise with beauty influencers and brand partners for potential collaborations, partnerships, or promotional campaigns.
• Support the preparation of periodic reports summarizing customer engagement, package usage, and renewal performance.
• Assist with billing follow-ups and perform related administrative tasks as required.

Qualifications & Skills

• Diploma or Degree in Marketing, Business, Hospitality, or a related field.
• 1–3 years of experience in customer service or customer engagement, preferably within the beauty, wellness, or spa industry.
• Excellent communication and interpersonal skills, with a customer-focused mindset.
• Strong analytical and data management skills, including proficiency in Extensive Data Sorting, Pivot Tables, and VLOOKUP.
• Highly proficient in Microsoft Excel and other database management tools.
• Strong organizational skills and attention to detail.
• Passionate about beauty, wellness, and delivering an outstanding customer experience.

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Regrettably, only shortlisted candidate will be notified, thank you for applying.