Marketing Executive - Branding

Awfully Chocolate Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading chocolate brand company in Singapore is seeking a creative Marketing Executive – Branding. In this role, you'll support the development and execution of brand strategies, ensuring consistency across all marketing channels. Key responsibilities include planning brand campaigns, conducting market research, and supporting new product launches. Ideal candidates will have experience in brand management and a strong understanding of consumer behavior. Join us and make a significant impact on our brand presence.

Qualifications

• Strong understanding of brand positioning and market trends.
• Experience in planning and executing brand campaigns.
• Ability to coordinate across teams and maintain brand consistency.

Responsibilities

• Plan and execute brand campaigns to drive awareness.
• Ensure brand consistency across all communications.
• Conduct market research to inform brand positioning.

Job description

Job Summary:

We are looking for a creative and results-driven Marketing Executive – Branding to support the development and execution of brand strategies across all touchpoints. The candidate will have a strong understanding of brand positioning, market trends, and consumer behavior, and will play a key role in building and maintaining a compelling brand presence.

• Plan, implement and execute brand campaigns and strategies to drive awareness and engagement.
• Ensure brand consistency across all communications, media, and marketing collaterals.
• Coordinate with retail and restaurant team and digital teams to develop branded content and promotional assets.
• Conduct market and competitor research to inform brand positioning and identify opportunities.
• Monitor brand performance metrics and contribute to regular reporting and insights.
• Support new product launches and brand partnership initiatives.
• Be present in all the marketing activities and events.
• Maintain brand guidelines and ensure adherence across departments.