Marketing Executive (Beauty)

DONNA IBOUTIQUE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading beauty retail company in Singapore seeks a Marketing Executive skilled in both written and spoken Chinese. The candidate will develop marketing strategies, execute campaigns, and engage audiences on social media platforms like XiaoHongShu (RED) and WeChat. Minimum two years of experience in marketing communication within the retail or beauty industry is required. Strong interpersonal skills are essential. Join a dynamic team to help shape and promote our brand vision.

Qualifications

• Proven track record on social media, especially XiaoHongShu (RED) and WeChat.
• Minimum 2 years of relevant experience in marketing communication.
• Strong interpersonal communication skills.

Responsibilities

• Develop and implement marketing strategies and budgets.
• Plan and execute marketing activities like events and promotions.
• Create and manage digital marketing campaigns.

Skills

Proficiency in written and spoken Chinese

Digital marketing

Social media engagement

Interpersonal communication

Education

Degree/Diploma in Marketing

Tools

Google Analytics

Job description

Job Description & Requirements

Working hours:

Monday - Friday: 9am - 6pm

Scope of Responsibilities (but not limited to):

• Proficiency in written and spoken Chinese is required.
• Develop and implement marketing strategies, calendars, and budgets.
• Plan and execute marketing activities such as roadshows, events, and seminars.
• Source and negotiate media tie-ups and promotional partnerships for lead generation.
• liaise with vendors to produce artwork, promotional materials, and supplies.
• Create and manage digital marketing campaigns to align with the brand's vision.
• Content creation for ads, blogs, emails, and social media, ensuring brand consistency.
• Engage audiences on Social Media, especially XiaoHongShu (RED) and WeChat, including collaborations with influencers.
• Monitor and analyze campaign performance using SEO, Google Analytics, and other metrics.
• Track competitor activities to refine strategies and maintain a competitive edge.
• Provide ad‑hoc marketing support to outlets as and when required.

Job Requirement:

• Candidates with a proven track record on social media, particularly XiaoHongShu (RED) and WeChat, will be given priority consideration.
• Degree/Diploma in any Marketing discipline.
• Minimum 2 years of relevant Marketing communication experience in retail/beauty industry.
• Strong interpersonal communication.