Marketing Executive

HANSFORT PTE. LTD.; Singapore; On-site; SGD 36,000 - 54,000; Full time

Job summary

A local marketing firm in Singapore is seeking a Marketing Executive to develop marketing strategies and manage social media accounts. The ideal candidate will have 1–3 years of experience in F&B, retail, or hospitality marketing, and be proficient in design tools like Canva and Photoshop. Strong communication and creativity are key for success in this role, which offers a collaborative work environment and a chance to directly impact customer engagement.

Qualifications

• 1–3 years of experience in F&B, retail, or hospitality marketing.
• Strong understanding of social media and digital advertising.
• Creative and proactive with good communication skills.

Responsibilities

• Develop and implement marketing plans aligned with business goals.
• Manage social media accounts and campaigns.
• Organize in-store events and marketing materials.

Skills

Social media management

Digital advertising

Creative writing

Communication skills

Education

Diploma/Degree in Marketing or related field

Tools

Canva

Photoshop

Job description

Working Hours : 8:30am to 6:15pm (Mon to Fri)

Working Location : Boonlay

Key Responsibilities / 主要职责

1. Marketing Strategy & Planning / 营销策略与规划

• Develop and implement marketing plans aligned with the company’s business goals.
• Propose and manage marketing budgets for campaigns and events.
• Conduct market research and competitor analysis to identify trends and opportunities.
• 制定并执行与公司业务目标一致的营销计划。
• 为活动和宣传提议并管理营销预算。
• 进行市场调研与竞争对手分析，识别趋势与机会。

2. Branding & Promotion / 品牌与促销

• Maintain consistent brand image across all platforms and materials.
• Plan and execute promotions for new product launches, seasonal menus, and special events.
• Design and coordinate in-store marketing materials (posters, banners, menu inserts, etc.).
• 确保品牌形象在所有平台和宣传材料中保持一致。
• 策划并执行新产品、季节性菜单及特别活动的促销。
• 设计并协调店内宣传材料（海报、横幅、菜单插页等）。

3. Digital Marketing / 数字营销

• Manage social media accounts (Instagram, Facebook, TikTok, etc.).
• Plan and schedule regular posts and online campaigns.
• Monitor and respond to customer reviews and feedback online.
• 管理社交媒体账号（如Instagram、Facebook、TikTok等）。
• 规划与安排定期发布内容及线上广告活动。
• 监控并回复线上客户评价与反馈。

4. Content Creation / 内容创作

• Work with designers and photographers to create appealing visuals.
• Write creative captions, product descriptions, and marketing copy.
• Plan monthly social media content calendars.
• 与设计师及摄影师合作，制作吸引人的视觉内容。
• 撰写创意文案、产品描述及营销宣传内容。
• 规划每月社交媒体内容日程。

5. Customer Engagement & Loyalty / 客户互动与忠诚度

• Develop and manage customer loyalty programs and feedback systems.
• Organize in-store events, sampling, and influencer collaborations.
• Encourage and monitor Google Reviews and social engagement.
• 制定并管理客户忠诚计划与反馈系统。
• 组织店内活动、试吃及网红合作。
• 鼓励并监控谷歌评价及社交互动。

6. Sales Support / 销售支持

• Support store promotions with digital ads.
• Track campaign performance and report results.
• Prepare monthly marketing reports for management.
• 为门店促销提供数字广告支持。
• 跟踪活动表现并汇报成果。
• 编制月度营销报告供管理层参考。

7. Collaboration & Coordination / 协作与协调

• Work closely with operations, production, and design teams.
• Liaise with vendors, media partners, and agencies for marketing activities.
• 与运营、生产及设计团队紧密合作。
• 与外部供应商、媒体及广告公司协调营销活动。

Requirements /要求

• Diploma/Degree in Marketing, Communications, or related field.
• At least 1–3 years of experience in F&B, retail, or hospitality marketing.
• Strong understanding of social media and digital advertising.
• Creative and proactive with good communication skills.
• Proficient in Canva, Photoshop, or similar design tools (preferred).
• Photography/videography skills are a plus.
• 市场营销、传播或相关专业文凭/学位。
• 具有1–3年餐饮、零售或酒店行业营销经验。
• 熟悉社交媒体及数字广告操作。
• 具备创意思维和良好的沟通能力。
• 熟练使用Canva、Photoshop等设计工具者优先。
• 具备摄影/视频制作技能者更佳。