Marketing Executive

AIR & ODOR MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

An environmental products company in Singapore is seeking a Marketing Executive to develop and execute marketing strategies. The role involves leveraging AI tools for marketing performance analysis, collaborating with various teams, and managing marketing budgets. The ideal candidate will have a diploma in marketing and proven experience in the field. This position offers opportunities for innovation in a fast-paced environment.

Qualifications

• Proven experience in marketing with a strong understanding of marketing principles.
• Familiarity with AI technologies and their applications in marketing.
• Strong analytical and data interpretation skills.

Responsibilities

• Develop and execute marketing strategies across various channels.
• Utilize AI-powered platforms for market research and content creation.
• Track and analyze key marketing metrics to assess campaign performance.

Skills

Marketing strategy development

AI tools utilization

Data analysis

Content creation

Budget management

Education

Diploma in Marketing, Communications, or related field

Tools

Marketing automation tools

SEO tools

Job description

We are a fast growing environmental products and services company, looking for a Marketing Executive to join us.

Overview

Responsibilities

• Develop and execute marketing strategies: Plan and implement campaigns across various channels (social media, email, content marketing, etc.) with a focus on driving brand awareness, lead generation, and customer acquisition.
• Leverage AI tools: Utilize AI-powered platforms for tasks such as market research, customer segmentation, content creation, campaign optimization, and performance analysis.
• Data analysis and reporting: Track and analyze key marketing metrics to assess campaign performance and identify areas for improvement. Generate reports to demonstrate ROI and provide insights for future campaigns.
• Stay updated on AI trends: Keep abreast of the latest advancements in AI technologies and their applications in marketing, and proactively explore new opportunities for innovation.
• Collaborate with other teams: Work closely with sales, product development, and other departments to ensure alignment and maximize the impact of marketing efforts.
• Content creation and optimization: Develop engaging content (blog posts, social media updates, website copy, etc.) and optimize it for search engines and user engagement.
• Budget management: Manage marketing budgets effectively and ensure efficient allocation of resources.

Qualifications

• Diploma in Marketing, Communications, or a related field.
• Proven experience in marketing, with a strong understanding of traditional marketing principles.
• Familiarity with AI technologies and their applications in marketing.
• Proficiency in using marketing automation tools.
• Strong analytical and data interpretation skills.
• Excellent communication, interpersonal, and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with SEO and content marketing is a plus.