Marketing Executive

THE FOREIGN PROJECT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A digital marketing agency located in Singapore is seeking a marketing specialist to develop and manage social media campaigns, enhance brand exposure, and optimize online advertisements. The ideal candidate will have experience in using marketing software and executing effective digital marketing strategies that drive engagement and sales on official websites.

Qualifications

• Proficient in social media marketing tools and strategies.
• Strong understanding of SEO best practices.
• Experience with tracking and reporting campaign performance.

Responsibilities

• Develop and manage digital campaigns for brand awareness.
• Monitor and optimize marketing campaigns based on current market conditions.
• Coordinate with internal teams and agencies for effective marketing implementations.

Skills

Social media management

Content creation

SEO optimization

Digital advertising

Market analysis

Proficiency in Canva and Capcut

Tools

Canva

Capcut

Microsoft PowerPoint

Microsoft Excel

Microsoft Word

Job description

• Develop digital campaigns to increase interaction and engagement on social media platforms to create brand awareness and enhance social media presence for the brands.
• To convert sales on the brand’s official website, build social presence, and garner brand exposure.
• Manage all brand marketing campaigns such as Facebook, Instagram, Xiao Hong Shu, TikTok and etc.
• Manage and update company websites. Plan and implementation of SEO technical and on-page optimizations.
• Monitor current market conditions as well as competitors' information to improve the effectiveness of marketing campaigns.
• Come up with marketing content plans, manage social media calendar and execute the filming and posting of content on various marketing platforms.
• Coordinating with the marketing team and operation team on all marketing communications development, ensuring all promotions are planned and executed on schedule.
• Liaise with digital marketing agency to implement & optimize online advertisements through Meta/Google/Programmatic and etc to drive leads.
• Tracking the effectiveness of marketing campaigns and reporting findings to the executive team.
• Manage and monitor the day-to-day performance of social and online marketing platforms.
• Work with PR Agencies that we are working with to expand brand awareness.
• Assist in ad-hoc marketing duties as assigned by the management.
• Proficient in marketing softwares (i.e Canva, Capcut) and Microsoft Powerpoint, Excel, Word Document.