Marketing Executive

NANYANG TALENT GROUP PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An educational institution in Singapore is seeking an experienced Marketing Manager to lead marketing initiatives and enhance its brand presence. In this role, you will design and execute marketing strategies, manage a team, and oversee digital marketing efforts. Candidates should have a Bachelor's degree and at least 1 year of marketing experience, preferably in education. The successful applicant will work in a dynamic environment and make a significant impact on student enrollment.

Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, or a related discipline.
• Minimum 1 year of marketing experience, ideally within education or B2B sectors.
• Proven track record in developing and executing successful multi-channel marketing campaigns.
• Proficiency in digital marketing platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and analytics tools.
• Exceptional communication, project management, and leadership skills.
• Creative mindset with a strong focus on results and ROI.

Responsibilities

• Design and execute comprehensive marketing strategies to drive enrollment and brand growth.
• Champion the brand identity through consistent messaging across platforms.
• Oversee digital marketing efforts including SEO/SEM and social media.
• Plan and manage promotional events and program launches.
• Work closely with departments and external agencies for high-quality marketing materials.
• Analyze trends and campaign performance to inform decisions.
• Lead and mentor a high-performing marketing team.
• Assist in basic IT tasks and support in accounts-related matters.

Job description

Nanyang Asia College Pte Ltd is seeking an experienced and dynamic Marketing Manager to lead our marketing efforts and elevate our brand presence across Singapore and beyond. This is a unique opportunity to shape the future of a growing institution by crafting impactful campaigns that resonate with students, parents, and industry partners.

🎯 Key Responsibilities

• Strategic Leadership: Design and execute comprehensive marketing strategies aligned with institutional goals to drive student enrollment and brand growth.
• Brand Management: Champion the college’s brand identity through consistent messaging across advertising, public relations, and visual communications.
• Digital Excellence: Oversee digital marketing efforts including SEO/SEM, social media, email campaigns, and website content to maximize reach and engagement.
• Event Activation: Plan and manage promotional events, open houses, exhibitions, and program launches that showcase our academic offerings and community impact.
• Collaborative Execution: Work closely with academic departments, admissions, and external agencies to produce high-quality marketing materials and campaigns.
• Market Intelligence: Analyze industry trends, competitor activities, and campaign performance to inform data-driven decisions and optimize future initiatives.
• Team Development: Lead and mentor a high-performing marketing team, fostering creativity, accountability, and continuous improvement.
• IT & Accounts Support: Assist in basic IT-related tasks such as website updates, system troubleshooting, and coordination with IT vendors. Provide support in accounts-related matters including invoice tracking, budget monitoring, and coordination with the finance team.

📌 Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or a related discipline.
• Minimum 1 year of marketing experience, ideally within education or B2B sectors.
• Proven track record in developing and executing successful multi-channel marketing campaigns.
• Proficiency in digital marketing platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and analytics tools.
• Exceptional communication, project management, and leadership skills.
• Creative mindset with a strong focus on results and ROI.

📍 Location:

Jurong East, Singapore (walking distance from MRT station)

🕒 Working Hours:

Monday to Saturday (9am - 6pm, 5.5 days)