Marketing Executive

SASCO Senior Citizens’ Home; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading training institute in Singapore is seeking a Marketing Executive to promote security training courses and professional development programmes. The role involves developing marketing campaigns, enhancing digital presence, and creating marketing materials. Applicants should have at least 2 years of marketing experience, a background in education or security is preferred, and strong skills in digital marketing platforms are essential. This position offers an opportunity to drive brand awareness and connect with industry stakeholders.

Qualifications

• Minimum 2 years of marketing experience; experience in education or security sector preferred.
• Excellent written and spoken English; proficiency in additional languages advantageous.
• Able to work independently and collaboratively.

Responsibilities

• Develop and implement marketing campaigns to promote training programmes.
• Manage and enhance digital presence including website and social media.
• Create marketing materials like brochures, videos, and digital content.
• Plan and execute events and outreach activities.

Skills

Digital marketing platforms

Creativity

Communication skills

Education

Diploma or Degree in Marketing, Business, Communications, or related discipline

Tools

Google Ads

Meta Business Suite

SEO

Email marketing tools

Job description

About the Role

CCCS International Learning Institute Pte Ltd is seeking a dynamic, proactive, and creative Marketing Executive to champion the promotion of our security training courses and professional development programmes. You will play a key role in driving brand awareness, attracting prospective learners, and building strong partnerships within the security industry.

This position is ideal for someone who enjoys a blend of digital marketing, outreach activities, and collaboration with industry stakeholders.

Key Responsibilities

• Develop and implement integrated marketing campaigns (online and offline) to promote our security training programmes.

• Manage and enhance the institute’s digital presence—including website updates, social media platforms, and email marketing outreach.

• Create engaging marketing materials such as brochures, course flyers, videos, and digital content.

• Plan and execute events, seminars, roadshows, and corporate outreach activities to connect with potential trainees and organisations.

• Work closely with security agencies, training partners, and regulatory bodies (e.g., SkillsFuture, WSQ) to support collaborations, accreditation, and compliance.

• Monitor, track, and report on marketing performance metrics, providing insights for continuous improvement.

• Conduct market research on industry developments, competitor activities, and new marketing opportunities.

• Support the sales and business development teams with lead generation, prospect engagement, and conversion initiatives.

Requirements

• Diploma or Degree in Marketing, Business, Communications, or related discipline.

• Minimum 2 years of marketing experience (experience in education, training, or the security sector is preferred).

• Strong knowledge of digital marketing platforms (Google Ads, Meta Business Suite, SEO, email marketing tools).

• Excellent written and spoken English; proficiency in additional languages is advantageous.

• Strong creativity, communication, and organisational skills.

• Able to work independently as well as collaboratively in a team.

• Experience with SkillsFuture or WSQ-accredited courses is a strong advantage.