Marketing Executive

MANNE & CO PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A dynamic marketing agency in Singapore seeks a skilled social media manager to develop and execute comprehensive strategies across various platforms. The role involves planning content, conducting research, defining metrics, and overseeing production to ensure brand messaging aligns with business goals.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business goals.
• Conduct competitor and audience research to identify trends and opportunities.
• Define KPIs (Key Performance Indicators) and track performance metrics.
• Plan and schedule content calendars across platforms.
• Ensure consistent brand messaging and tone across all channels.
• Optimize posting times for maximum engagement.
• Brainstorm and conceptualize innovative content ideas.
• Write compelling scripts, captions, and storytelling content.
• Oversee end-to-end content production.

Tools

CapCut

Canva

Photoshop

Job description

Strategy & Planning

• Develop and implement a comprehensive social media strategy aligned with business goals.
• Conduct competitor and audience research to identify trends and opportunities.
• Define KPIs (Key Performance Indicators) and track performance metrics (engagement, reach, conversions, etc.).

Content Management & Scheduling

• Plan and schedule content calendars across platforms (Instagram, Facebook, TikTok, etc.).
• Ensure consistent brand messaging and tone across all channels.
• Optimize posting times for maximum engagement.

Content Ideation & Development

• Brainstorm and conceptualize innovative content ideas (videos, graphics, reels, etc.)
• Write compelling scripts, captions, and storytelling content.
• Ensure content aligns with brand identity and marketing goals.

Production & Editing

• Oversee end-to-end content production (shooting, editing, motion graphics, etc.)
• Edit videos (using tools like CapCut) and graphics (Canva, Photoshop)