Marketing Executive

YOU TIAO MEI PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A Singapore-based F&B brand is seeking a dynamic marketing professional to execute in-house marketing strategies. You'll engage in content creation for social media, manage brand campaigns, and support store marketing efforts. Ideal candidates have 1–3 years of experience in marketing or content creation, with skills in video editing and design. This role offers mentorship from industry leaders and the chance to make a significant impact in a growing brand.

Benefits

Direct mentorship from the founder

Creative freedom

Visible impact and real responsibility

Supportive working environment

Qualifications

• 1–3 years of marketing/content experience.
• Independent, reliable, proactive.
• Comfortable shooting at outlets.

Responsibilities

• Plan, shoot, and edit videos; create posts; write captions.
• Translate brand direction into content.
• Create posters, menus, collaterals.
• Capture product visuals; maintain media library.
• Prepare store-opening materials; manage in-store visuals.
• Track performance; analyse trends.

Skills

Video editing skills (CapCut, Premiere, VN)

Graphic design ability (Canva; Adobe bonus)

Photography/videography skills

Strong visual sense

Job description

About You Tiao Mei

You Tiao Mei is a proudly born-and-bred Singaporean brand, known for modernising traditional fried snacks and introducing innovative flavours to the younger generation. We are building a strong marketing and brand arm to grow our presence and bring our mascot and brand story to life.

Role Overview

You will be responsible for all in-house marketing execution including social media content, brand campaigns, design, photography/videography, and outlet marketing support. You will work with the founder and brand consultant to bring the brand direction to life.

Key Responsibilities

Social Media Content Creation

Plan, shoot, and edit videos; create posts; write captions; schedule postings; monitor engagement.

Brand Execution & Storytelling

Translate brand direction into content; help build mascot personality; support product launches.

Design & Creative Production

Create posters, menus, collaterals; prepare platform assets; coordinate with designers.

Photography & Videography

Capture product visuals; maintain media library; ensure brand consistency.

Outlet Marketing Support

Prepare store-opening materials; manage in-store visuals; coordinate campaigns.

Marketing Analytics

Track performance; analyse trends; monitor competitors.

Campaign Management

Execute promotions; manage festive campaigns; work with influencers.

Requirements

• 1–3 years of marketing/content experience
• Video editing skills (CapCut, Premiere, VN)
• Graphic design ability (Canva; Adobe bonus)
• Photography/videography skills
• Independent, reliable, proactive
• Strong visual sense
• Comfortable shooting at outlets

Good-to-have

• Brand activation experience
• Copywriting skills
• Familiar with TikTok trends GrabFood/Foodpanda listing experience
• Love for Singapore food culture

Key Qualities

• Creative eye for and initiative
• Fast execution and adaptability
• Brand-sensitive mindset
• Resourceful with limited budgets

What You Will Gain

• Direct mentorship from the founder and brand consultant
• Opportunity to shape an iconic Singapore F&B; brand Creative freedom and experimentation
• Real responsibility with visible impact
• Supportive, innovative working environment