Marketing Executive

CAT & THE FIDDLE PTE. LTD.; Singapore; On-site; SGD 30,000 - 40,000; Full time

Job summary

A leading dessert company in Singapore is seeking a Marketing Executive to manage brand strategies and coordinate promotional activities. The ideal candidate should have a diploma in Marketing, at least 2 years of experience, and be adept in managing social media content, particularly on Instagram and TikTok. This role requires strong analytical skills, the ability to multitask, and fluency in both English and Mandarin. A passion for media and online marketing solutions is essential.

Qualifications

• At least 2 years of relevant experience.
• Experience in Retail/FMCG/F&B or related industries preferred.
• Effectively bilingual, fluent in English and Mandarin.

Responsibilities

• Develop marketing strategies for products.
• Coordinate promotional events and staffing arrangements.
• Analyze and evaluate marketing campaign effectiveness.

Skills

Brand management

Numerical and analytical skills

Communication and interpersonal skills

Content creation for Instagram and TikTok

Multi-tasking

Education

Diploma in Marketing or related disciplines

Tools

MS Office applications

Web/CMS knowledge

Job description

Job Responsibilities

• Brand management
• Assist in developing marketing strategies (short-term to long-term) for new and existing products
• Organize promotional events and coordinate day‑of deliveries and staffing arrangement
• Collaborate with internal and external stakeholders to ensure successful implementation of strategic marketing plans, including defining success criteria, measuring the effectiveness of initiatives, and reporting on results.
• Brainstorm fresh advertising ideas with the marketing team and senior management
• Support integrated marketing and communications across a variety of channels and vehicles – internal, external, PR, digital, social, web, etc.
• Execute advertising and promotions plans
• Analyse and evaluate the effectiveness of marketing campaigns and provide alternatives and/or make adjustments where necessary to achieve/maintain a high return of investment (ROI).
• Market research and monitoring of trends and competitors’ activities closely, and in doing so provide effective countermeasures to maintain profitability.
• Partnership management
• Support and execute all marketing‑related plans

Requirements

• Possesses at least a Diploma in Marketing or related marketing disciplines.
• Possesses at least 2 years of relevant experience.
• Experience in the Retail/FMCG/F&B or related industries preferred.
• Ability to multi‑task.
• Prior experience with Instagram and TikTok content creation is preferred.
• Good numerical and analytical skills.
• Results‑oriented and strong work ethic.
• Effectively bilingual, fluent in both spoken and written English and Mandarin to liaise with Chinese‑speaking stakeholders.
• Good communication and interpersonal skills.
• Strong passion in Media/Online Marketing solutions.
• Fully computer literate, with preferred command of MS office applications. Web/CMS knowledge would be an advantage.