MARKETING EXECUTIVE

LA SOURCE SINGAPORE PTE. LTD.; Singapore; On-site; SGD 50,000 - 75,000; Full time

Job summary

A leading marketing agency in Singapore is seeking a dynamic Marketing professional to lead brand and product marketing initiatives. The ideal candidate will have a minimum of 3 years of experience, preferably in the Beauty or Retail industry, with strong digital expertise and the ability to manage end-to-end marketing campaigns. Key responsibilities include managing marketing initiatives, developing strategic partnerships, and analyzing market trends.

Qualifications

• Minimum 3 years of marketing experience, preferably in the Beauty or Retail industry.
• Hands-on experience in planning, implementing, and optimizing advertising campaigns.
• Strong knowledge of digital analytics tools.

Responsibilities

• Manage brand and product marketing initiatives to achieve targets.
• Lead end-to-end marketing campaigns across various channels.
• Prepare monthly performance reports analyzing brand performance.

Skills

Digital marketing expertise

Content marketing

SEO

Social media marketing

Paid advertising (Google/Facebook)

Relationship management

Education

Diploma/Degree in Business or Marketing

Tools

Google Ads

Facebook/Meta Ads

Google Analytics

Adobe Creative Suite

Canva

Microsoft Office

Job description

We are seeking a dynamic and strategic Marketing professional to lead brand and product marketing initiatives that drive revenue growth, customer engagement, and brand visibility. This role requires a hands‑on marketer with strong digital expertise, creative flair, and the ability to manage end‑to‑end marketing campaigns across multiple channels.

Key Responsibilities

• Manage brand and product marketing initiatives to achieve revenue, growth, and engagement targets.
• Develop and manage strategic partnerships that support brand and company objectives.
• Oversee end-to-end marketing campaigns—from conceptualization to execution—across all channels, including SEO, digital platforms, CRM, and more.
• Lead social content strategy by crafting clear, compelling copy for social media, blogs, newsletters, and other digital assets.
• Conceptualize and curate artwork, posters, and marketing materials.
• Manage paid advertising campaigns across platforms (e.g., Google Ads, Facebook/Meta Ads, social media).
• Build and maintain strong relationships with media, KOLs, and external stakeholders.
• Collaborate with the eCommerce team and external agencies (media, events, PR) to execute retail promotions, brand campaigns, and product launches.
• Prepare monthly performance reports analyzing brand performance, competitor activities, and market trends to identify growth opportunities.
• Stay updated on industry, consumer, and market trends to optimize marketing strategies.

Requirements:

• Diploma/Degree in Business, Marketing, or a related field.
• Minimum 3 years of marketing experience, preferably in the Beauty or Retail industry.
• Hands‑on experience in planning, implementing, and optimizing Facebook/Meta Ads and Google Ads campaigns.
• Proficient in social media marketing, content planning, and execution.
• Strong knowledge of digital analytics tools (e.g., Google Analytics).
• Digital marketing certifications such as Facebook Blueprint or Google certifications are an added advantage.
• Able to work independently, take initiative, and think strategically and creatively.
• Meticulous, detail‑oriented, and highly organized.
• Proficient in design and productivity tools, including Adobe Creative Suite, Canva, and Microsoft Office.