Marketing Executive

Malabar Gold & Diamonds Pte. Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading jewelry company in Singapore seeks a Marketing Executive to support brand awareness and customer engagement initiatives. Responsibilities include managing marketing campaigns, optimizing digital marketing strategies, and creating engaging content. Candidates should possess strong skills in campaign management and a keen understanding of digital analytics. Collaboration with internal teams and external vendors is essential for success in this role.

Qualifications

• Proven experience in managing marketing campaigns across various channels.
• Strong understanding of digital marketing principles and analytics.
• Excellent content creation skills with attention to detail.

Responsibilities

• Assist in planning and executing marketing campaigns across online and offline channels.
• Manage and optimize social media platforms.
• Create engaging content including blogs, emailers, and brochures.
• Conduct research on competitors and market trends.
• Ensure brand consistency across all communication materials.
• Collaborate with sales, HR, and external vendors.

Skills

Marketing Campaign Management

Digital Marketing

Content Creation

Market Research

Brand Management

Collaboration

Tools

Google Analytics

Social Media Platforms

SEO/SEM Tools

Job description

The Marketing Executive supports the development and execution of marketing initiatives to increase brand awareness, drive customer engagement, and support business growth. The role involves campaign management, digital marketing, content creation, market research, and coordination with internal and external stakeholders.

1. Marketing Campaigns

• Assist in planning and executing marketing campaigns across online and offline channels.
• Track performance metrics and prepare reports to measure ROI and campaign effectiveness.
• Coordinate promotional activities, events, and product launches.

2. Digital Marketing

• Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Create and schedule digital content such as posts, ads, and newsletters.
• Assist with SEO/SEM efforts and website content updates.
• Monitor digital analytics (Google Analytics, Meta Insights, etc.) and prepare insights.

3. Content Development

• Create engaging content including blogs, emailers, brochures, presentations, and product descriptions.
• Work with design teams/agencies for creatives, videos, and marketing materials.

4. Market Research

• Conduct research on competitors, market trends, and customer segments.
• Identify opportunities for new campaigns and strategic improvements.

5. Brand Management

• Ensure brand consistency across all communication materials.
• Support in developing brand guidelines and maintaining brand identity.

6. Coordination & Support

• Collaborate with sales, HR, product, and external vendors/agencies to ensure campaign execution.
• Support administrative tasks such as documentation, budgeting, and workflow management.