Marketing Director - Lead Generation (Data Center)

BEARING SEARCH PTE. LTD.; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

An international data center provider in Singapore is seeking a Marketing Director to design and execute comprehensive lead generation strategies. The ideal candidate will have over 10 years of experience in B2B marketing/sales, with a focus on lead management. This position involves collaboration across Marketing, Sales, and Operations teams to drive revenue growth and build a measurable customer acquisition funnel, with a competitive compensation package offered.

Benefits

Opportunity to lead a global lead management function

Exposure to cross-regional teams

Competitive compensation and benefits package

Qualifications

• Minimum 10+ years of experience in B2B marketing/sales.
• At least 5 years in lead management.

Responsibilities

• Develop and implement global lead management strategy.
• Design and optimize lead qualification models.
• Build and manage centralized CRM dashboards.
• Collaborate closely with Marketing and Regional Sales teams.
• Establish standardized lead scoring and nurturing processes.

Skills

Strategic planning and execution

Data analysis and performance measurement

Process standardization and governance

Cross-functional leadership and stakeholder management

Education

Bachelor’s or Master’s degree in Marketing or related field

Job description

Location: Central West, Singapore

The Client

The Client is an international data center provider. They have an Asia footprint, expanding to global environments, outside of Asia. If you want to be a leader and pioneer in the team, this role is for you!

The Role

The Marketing Director is responsible for designing and executing the company’s end-to-end lead generation, qualification, and conversion framework. This role ensures efficient collaboration across Marketing, Sales, and Operations teams to build a measurable customer acquisition funnel and drive revenue growth.

Key Responsibilities

• Develop and implement global lead management strategy and governance framework.
• Design and optimize lead qualification models (MQL, SQL, Opportunity).
• Build and manage centralized CRM dashboards to ensure lead visibility and conversion tracking.
• Collaborate closely with Marketing and Regional Sales teams to ensure high-quality lead flow and feedback mechanisms.
• Establish standardized lead scoring, nurturing, and re-engagement processes.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• Minimum 10+ years of experience in B2B marketing/sales, with at least 5 years in lead management.

Core Competencies

• Strategic planning and execution
• Data analysis and performance measurement
• Process standardization and governance
• Cross-functional leadership and stakeholder management

What We Offer

• Opportunity to lead a global lead management function
• Exposure to cross-regional teams and initiatives
• Competitive compensation and benefits package

Recruiter Information:

Interested candidates, please send your CV to [e-mail] or WhatsApp [phone]. Or you can connect with me on LinkedIn - linkedin.com/in/reginatiocher .

Only shortlisted candidates will be contacted for a virtual discussion before presenting your profile to the Client.