Marketing Director (Hands-on role)

HAACH Lifestyle HMH Pte Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading beauty and wellness company in Singapore is seeking an experienced Marketing Director responsible for strategy and execution across multiple brands. The ideal candidate will drive campaigns, manage budgets, and lead a marketing team, requiring a degree in marketing and significant experience in digital marketing. This hands-on role is critical for brand growth and performance marketing, located in Bukit Merah with a Monday to Friday work schedule.

Qualifications

• Minimum 6 years of relevant marketing experience in a multi-brand role.
• At least 3 years in a leadership or managerial role.
• Proven success in strategic planning and hands-on digital marketing execution.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Manage and monitor marketing budgets efficiently.
• Lead and execute content planning and creative direction.
• Drive lead generation initiatives.

Skills

Strategic planning

Digital marketing execution

Lead generation

Audience growth

Multi-brand management

Education

Degree in Marketing, Communications, Business

Tools

Google Ads

Meta Ads

Google Analytics

CRM tools

Mailchimp

Job description

We are seeking an experienced and dynamic Marketing Director who thrives in a fast-paced environment with multiple stakeholders, and excels at managing multiple brands simultaneously.

This role leads the full spectrum of marketing functions — from brand strategy, campaign planning, and budgeting to content creation, digital performance marketing, generating leads, fostering audience growth and retail promotions — across a portfolio of beauty and wellness brands.

The ideal candidate is both a strategic thinker and a doer: capable of developing big-picture strategies while personally driving execution in areas such as lead generation, digital ads, content creation, PR, CRM, and campaign rollout. You must have a proven track record of achieving significant ROI, lead generation, and audience growth in previous roles.

Major Responsibilities:

1. Strategy, Planning & Budgeting

• Develop and execute comprehensive marketing strategies for multiple brands, ensuring alignment with company objectives and market trends.
• Oversee campaign planning, channel selection, and media mix to drive brand growth and maximize ROI.
• Manage and monitor marketing budgets, ensuring cost-effectiveness and optimal allocation of resources.
• Prepare monthly, quarterly, and annual performance reports, including ROI analysis, insights, and strategic recommendations for management.

2. Digital Marketing (Execution & Optimization)

• Personally manage and execute Google Ads, Meta Ads, and other paid campaigns, including setup, targeting, optimization, and reporting.
• Oversee and execute SEO/SEM strategies, including keyword research, content optimization, and landing page improvements.
• Plan, design, and run email marketing campaigns (Mailchimp, Klaviyo, etc.) with audience segmentation, automation, and A/B testing.
• Track and analyze campaign performance across all platforms using tools like Google Analytics, Meta Business Suite, and similar dashboards.
• Constantly test and optimize creative assets, messaging, and digital funnels for performance improvement.
• Drive lead generation initiatives through effective implementation of lead capture strategies, lead nurturing campaigns, and marketing automation techniques.

3. Brand, Content & Social Media Management

• Lead and execute content planning, copywriting, and creative direction for all social media platforms (Instagram, Facebook, TikTok, Xiaohongshu, LinkedIn, etc.).
• Develop and maintain each brand’s visual identity and storytelling direction to ensure consistency and authenticity.
• Write and distribute press releases, lead media pitching efforts, and manage relationships with press, bloggers, and influencers.
• Execute influencer marketing initiatives — from selection and negotiation to content approval and performance evaluation.
• Manage community engagement, respond to audience interactions, and maintain an active social presence for each brand.

4. Retail Marketing & CRM

• Plan and lead in-store campaigns, product launches, joint promotions, premium gift-with-purchase (GWP) activities, and partnership collaborations.
• Conceptualise and execute CRM programs and loyalty initiatives to enhance customer engagement and retention.
• Design and execute member-exclusive campaigns and targeted communications based on customer insights.
• Work closely with Retail Operations to ensure campaign consistency, strong store visibility, and promotional effectiveness.

5. Public Relations, Partnerships & Events

• Develop and maintain strong media, influencer, and partner relationships to increase brand visibility and credibility.
• Plan, manage, and personally oversee press events, product launches, and roadshows to ensure seamless execution.
• Identify and secure brand collaborations, sponsorships, and co-marketing opportunities that align with business goals.

6. Market Intelligence & Analysis

• Conduct market research and competitor benchmarking to identify growth opportunities and threats.
• Translate consumer and market insights into actionable strategies that drive brand relevance and differentiation.
• Monitor industry trends and continuously propose new marketing approaches to stay ahead of the curve.

7. Team Leadership & Cross-Functional Collaboration

• Lead and mentor the marketing team by setting clear goals, providing guidance, and ensuring accountability.
• Collaborate closely with operations teams to align marketing efforts with broader business strategies.
• Oversee vendor management, media agencies, and freelancers to ensure quality, timelines, and alignment with brand standards.
• Promote a culture of creativity, agility, and continuous improvement within the marketing department.

8. Hands-On Creative & Operational Involvement

• Actively participate in creative brainstorming sessions, content production, and campaign ideation.
• Provide creative direction on visuals, copywriting, photography, and video production — while being directly involved in execution where needed.
• Support the marketing team during peak campaigns, events, or tight deadlines by taking a hands-on role in implementation.
• Ensure all marketing outputs meet quality standards, accuracy, and brand guidelines.

9. Reporting & Governance

• Track campaign results, marketing KPIs, and sales impact to evaluate effectiveness and guide decision-making.
• Oversee procurement processes, vendor contracts, and marketing expenditure to maintain transparency and control.
• Establish SOPs and ensure all marketing activities comply with company policies, data privacy laws, and advertising standards.

Requirements:

Experience & Background

• Degree in Marketing, Communications, Business, or related discipline.
• Minimum 6 years of relevant marketing experience in a multi-brand role, including at least 3 years in a leadership or managerial role.
• Proven success in both strategic planning and hands-on digital marketing execution, lead generation, audience growth.
• Prior experience in beauty, wellness, lifestyle, or retail industries is highly preferred.
• Strong understanding of multi-brand management and integrated marketing.

Technical Skills

• Proficient in Google Ads, Meta Ads, SEO/SEM, CRM, and email automation tools.
• Experienced in Google Analytics, Meta Business Suite, and digital performance tracking.
• Strong command of content creation, campaign storytelling, and social media engagement.
• Familiarity with website CMS platforms (e.g., WordPress, Shopify) and data-driven marketing.
• Proficiency in using various marketing channels and platforms, including digital marketing, social media, content marketing, and traditional advertising.

Leadership & Personal Attributes

• A hands-on leader who is able to lead and develop high-performing marketing teams.
• Highly organized, detail-oriented, and capable of managing multiple brands and projects concurrently.
• Strong analytical, communication, and decision-making skills, capable of prioritizing and managing multiple projects simultaneously.
• Creative mindset with a data-driven approach to problem-solving, translate data into actionable insights and drive marketing decisions.
• Positive, proactive, and collaborative — able to motivate and inspire teams under pressure.
• Has a hands-on, can-do and tenacious attitude with strong ethic.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders in a professional manner that maintains and develops relationships.
• A problem-solver.
• Analytical and evidence-based.
• Adaptable, nimble and extremely comfortable in a fast-paced and ROI-driven environment.
• Creative thinker with a keen eye for detail and a passion for innovation in marketing.

This is a hands-on marketing leadership role for a professional who thrives on both strategy and execution. The Marketing Director is expected to personally drive campaigns, oversee performance marketing, and lead brand growth efforts while mentoring the team and steering the company’s marketing direction across its beauty and wellness portfolio.

Workplace: Bukit Merah

Work schedule: Mon-Fri 9-6pm

Please note: The job title and salary range etc indicated are for reference purposes only. The final offer may differ based on experience, qualifications, and internal evaluation.