Marketing Director - ASEAN & NA

Fiserv (ASPAC) Pte Ltd; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading technology solutions provider is seeking an experienced Director of Marketing to drive brand visibility and customer engagement in the APAC region. The successful candidate will have over 7 years of marketing experience, including digital and traditional methods. This role involves executing marketing strategies, conducting market research, and collaborating with cross-functional teams to enhance brand awareness and loyalty.

Qualifications

• 7+ years of marketing experience, including digital and traditional methods.
• Experience in both business-to-consumer and business-to-business marketing.

Responsibilities

• Execute and amplify global brand and marketing strategies.
• Adapt product marketing efforts for the APAC region.
• Support and develop brand strategy ensuring consistent messaging.
• Conduct market research to shape marketing strategies.
• Develop targeted marketing campaigns to drive customer acquisition.
• Collaborate with cross-functional teams on go-to-market strategies.
• Position company as a thought leader in banking technology.
• Track KPIs to measure marketing initiative success.

Skills

Strategic Leadership

Product Marketing

Brand Marketing

Market Analysis

Campaign Management

Cross-Functional Collaboration

Thought Leadership

Performance Tracking

Education

Bachelor’s degree

Job description

What does a successful Director, APAC Marketing do at Fiserv?

We are looking for an experienced and strategic Director of Marketing to support our brand, marketing and communications in the APAC region to support our Merchant Solutions and Financial Institutions businesses that will report to the Vice President, APAC Marketing & Communications. This dynamic role requires a multi-disciplinary, skilled leader with a proven track record in leveraging brand, marketing and communications tactics to support the VP and enhance brand visibility, drive customer engagement, accelerate product adoption and value-added-solution sales, and adapt global communications strategies to drive earned media and reputation.

What you will do:

• Strategic Leadership: Execute and amplify global, comprehensive brand, marketing and communications strategies that align with Fiserv’s overall business objectives, ensuring strong positioning in the market and clear brand distinction from competitors.

• Product Marketing: Adapt global product marketing efforts to drive market penetration in the APAC region, including product positioning, messaging, go-to-market strategies, and lifecycle management. Collaborate with product development teams to ensure alignment with market needs and customer expectations.

• Brand Marketing: Support and develop brand strategy and execution in the APAC region, ensuring consistent messaging across all channels. Enhance brand awareness and loyalty through innovative campaigns and initiatives that resonate with our target audiences.

• Market Analysis: Conduct in-depth market research and analysis to identify trends, customer needs, and competitive dynamics within the targeted industries, utilizing insights to shape marketing strategies.

• Campaign Management: Develop and execute targeted marketing focusing on driving customer acquisition, retention, and brand loyalty.

• Cross-Functional Collaboration: Collaborate with product team, sales, and other the global brand, marketing and communications teams to ensure consistency in messaging and effectiveness in go-to-market strategies across all channels.

• Thought Leadership: Help position Fiserv as a thought leader in banking technology and merchant solutions space by developing breakthrough content, engagement programs, and events that showcase our expertise and innovative solutions.

• Performance Tracking: Track key performance indicators (KPIs) to measure the success of Clover marketing initiatives, analyzing data to optimize strategies and report on outcomes to executive leadership.
  

What you will need to have:

• Bachelor’s degree
• 7+ years of marketing, with experience in digital marketing, content marketing, and traditional marketing methods
• Business to consumer experience and business to business experience
  

What would be great to have:

• Experience in the financial technology landscape
• MBA or master’s degree
• Proven track record of developing and executing successful marketing strategies that drive customer engagement and revenue growth.