Marketing Director

Proxima; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading consulting firm in Singapore is looking for an experienced Marketing Director to spearhead their marketing strategy across the APAC region. The ideal candidate will have a proven track record in B2B marketing, particularly within professional services, and will thrive in a dynamic, collaborative environment. Responsibilities include overseeing regional marketing plans, driving brand consistency, managing budgets, and fostering partnerships to ensure effective marketing initiatives that align with business objectives. Join and make a significant impact in a fast-paced environment.

Benefits

Flexible working environment

Commitment to corporate social responsibility

Opportunities for innovation

Qualifications

• Proven experience in B2B marketing, ideally within professional services.
• Strong strategic and execution skills with a hands-on approach.
• Ability to work independently and collaborate with global teams across time zones.
• Excellent communication and stakeholder management skills.
• Experience of driving both business origination and recruitment campaigns successfully.

Responsibilities

• Build and oversee the delivery of the regional marketing plan aligned to business objectives.
• Champion the APAC region ensuring marketing activity reflects local market needs.
• Manage and optimize external partnerships for impactful campaigns.
• Drive brand consistency and market innovation through competitor analysis.
• Partner closely with Sales and Solutions for cohesive messaging.
• Identify and manage event opportunities and oversee campaign executions.
• Set and manage budgets, track ROI, and maintain scorecards.

Skills

B2B marketing

Strategic skills

Communication skills

Stakeholder management

Collaboration

Job description

Proxima, part of the global leader Bain & Company, is a well-established management consulting firm specialising in procurement. We are seeking an experienced Marketing Director in Singapore to lead our marketing strategy and execution across the APAC region. In this role, you will play a key part in delivering impactful marketing initiatives and championing our presence in one of the world’s most dynamic markets.

With offices in London, Leeds, Cardiff, Düsseldorf, Chicago, Singapore, Melbourne, Sydney, Kuala Lumpur, and Hong Kong, we combine global reach with local expertise. If you have a strong background in B2B marketing, ideally within professional services, and thrive as a self-starter, this is an exciting opportunity to work in a dynamic, collaborative environment alongside colleagues in London, US and APAC.

Key Responsibilities

• Build and oversee the delivery of the regional marketing plan aligned to business objectives.
• Champion the APAC region and ensure marketing activity reflects local market needs while supporting global goals
• Manage and optimize external partnerships by briefing suppliers, overseeing PR initiatives, and collaborating with web and SEO agencies to deliver impactful campaigns and digital innovation
• Drive brand consistency and market innovation through competitor analysis, sponsorship opportunities, Martech trends, while ensuring all external communications align with brand guidelines and values
• Partner closely with Sales and Solutions to ensure cohesive go‑to‑market messaging and maximize commercial opportunities
• Identify and manage event opportunities from planning through execution and oversee and track campaign executions and audience targeting across HubSpot, LinkedIn, and other platforms
• Set and manage budgets, track ROI, present results, and maintain monthly scorecards and dashboards to inform future actions.

What WeAre Looking For

• Proven experience in B2B marketing, ideally within professional services
• Strong strategic and execution skills with a hands‑on approach
• Ability to work independently and collaborate with global teams across time zones
• Excellent communication and stakeholder management skills
• Experience of driving both business origination and recruitment campaigns successfully

Why Join Proxima

Our culture is collaborative, inclusive, and growth focused. We offer:

• The opportunity to play a pivotal role in shaping our APAC marketing strategy as part of a global success story
• Flexible, dynamic working environment
• Commitment to corporate social responsibility and well‑being
• The chance to innovate and make a significant impact in a fast‑paced global setting