Marketing Director

S&C RESTAURANTS SG PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading hospitality company in Singapore seeks a seasoned marketing professional to develop strategic marketing initiatives, drive brand profitability, and analyze market trends. The ideal candidate must hold a degree in Marketing or equivalent and possess at least 8 years of experience, preferably in the F&B or luxury industry. This role is open only to Singaporeans. This position offers a competitive salary and opportunities for professional growth.

Qualifications

• Minimum 8 years of experience in brand management or marketing communications.
• Preference for experience in the F&B or luxury industry.
• Only Singaporeans may apply.

Responsibilities

• Develop and implement strategic marketing.
• Drive brand profitability and performance tracking.
• Analyze market trends and competitor activities.
• Conduct situational analysis of business environments.

Skills

Strategic marketing development

Brand performance tracking

Competitor analysis

Market trend analysis

Stakeholder engagement

Education

Degree / Diploma in Marketing or equivalent

Job description

Responsibilities

• Develop and implement strategic marketing.

• Drive brand profitability, track and ensure brand performance and returns.

• Drive and review on the strategic marketing and communications planning and execution to reinforce brand positioning.

• Analyze market trends, competitor activities, and customer insights to identify opportunities for growth and improvement.

• Conduct situational analysis to assess the organization's internal and external business environment and landscape.

• Evaluates and analyses campaign results and presents recommendations for changes in brand strategies.

• Identify key focus groups for public relations cultivation.

• Formulate budgetary assumptions.

• Ensure brand compliance in all communication materials.

• Engage stakeholders on marketing, communications, and branding counsel.

Requirements

• Degree / Diploma in Marketing or equivalent.

• Minimum 8 years of experience in brand management or marketing communications preferably in the F&B / luxury industry.

• Only Singaporeans may apply.