Marketing & Digital Campaign Executive

T K A Construction Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent construction company in Singapore is looking for a Marketing & Digital Campaign Executive to support marketing initiatives. Responsibilities include planning and executing online campaigns, using AI tools like ChatGPT for content creation, and collaborating with various internal stakeholders. The ideal candidate holds a Diploma or Degree in Marketing and has 1-2 years of relevant experience, complemented by strong communication skills and proficiency in tools like Canva.

Qualifications

• 1-2 years of relevant experience preferred.
• Familiarity with SEO, Google Ads, and Facebook Ads Manager.
• Excellent communication skills.

Responsibilities

• Plan and execute digital marketing campaigns.
• Create marketing materials using design tools.
• Track and report on campaign performance.

Skills

Digital marketing

Content creation

AI tools (ChatGPT)

SEO expertise

Social media marketing

Communication

Education

Diploma or Degree in Marketing

Tools

Canva

Facebook Ads Manager

Google Ads

Job description

We are looking for a hands-on and digitally savvy Marketing & Digital Campaign Executive to support Union Energy’s marketing initiatives. This role involves executing online campaigns, assisting with content and basic design creation, and leveraging AI tools such as ChatGPT for marketing purposes. The candidate will work closely with the BSU Manager, Department Head, General Manager, and Management Team on various marketing-related tasks as required.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across Google (SEM), SEO, and Facebook lead generation platforms.
• Use AI-powered tools (e.g., ChatGPT, Jasper, Canva Pro) to support content creation, campaign ideation, and marketing automation.
• Track, analyze, and report on campaign performance to optimize for conversions and cost-efficiency.
• Create basic visual and marketing materials using Canva or similar design tools.
• Manage campaign execution end-to-end: ideation, scheduling, monitoring, and reporting.
• Assist in responding to online enquiries and comments related to ongoing campaigns or promotions.
• Stay updated on current trends in marketing, AI tools, and digital campaign best practices.
• Support ad-hoc customer requests related to marketing materials where necessary.
• Collaborate with internal stakeholders (BSU Manager, Department Head, GM, and Management) to ensure alignment of initiatives.

Requirements

• Diploma or Degree in Marketing, Communications, or a related field.
• 1– 2 years of relevant experience preferred (internships or freelance work accepted).
• Familiarity with SEO, Google Ads, and Facebook Ads Manager.
• Experience using ChatGPT and other AI-based marketing tools is a strong advantage.
• Proficient in Canva or similar platforms for basic content creation.
• Excellent communication skills and a strong team-player mindset.
• Able to handle ad-hoc requests from both customers and internal teams.
• Organized, resourceful, and comfortable multitasking in a fast-paced environment.
• Keen interest in AI-driven and automation-based marketing.
• Strong writing skills for digital and social content.
• Independent and self-motivated, with a willingness to learn and grow.