Marketing Data Analyst (Central, Healthcare /Pharma MNC, up to $12K) - HWX

RECRUIT EXPRESS PTE LTD; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading recruitment firm in Singapore is seeking a Marketing Operations Manager to drive initiatives that grow product offerings and enhance brand recognition across various channels. Candidates should possess a minimum of 8 years of marketing experience, with a proven track record in strategic planning, digital marketing, and campaign development. Strong communication skills and experience with marketing technology platforms are essential. Interested applicants should send their resumes in MS Word format.

Qualifications

• Minimum 8 years of experience in marketing.
• Demonstrated experience in developing and implementing effective strategies.
• Strong communication skills with external customers and senior leadership.

Responsibilities

• Lead initiatives to grow product portfolio and brand recognition.
• Manage portfolio, product optimization, and full-cycle campaign execution.
• Analyze and monitor campaign performance for improvement.

Skills

Strategic Planning

Campaign Development

Brand Activation

Digital Marketing

Retail Marketing Communications

Education

Bachelor’s or Master’s degree in Public Relations, Communications, Marketing

Tools

Microsoft Excel

PowerPoint

Job description

Responsibilities

• Lead initiatives to grow the company's core product portfolio and strengthen brand recognition across multiple channels.
• Portfolio management, product optimization, and full-cycle campaign execution—from planning and briefing to asset creation and rollout.
• • Plan and activate Asia brand and product campaigns across different channels, with a strong focus on digital platforms.
  • Work closely with country marketing leads on new product launches, strategic planning, campaign development and deployment.
  • In collaboration with global, drive product portfolio optimization with countries.
  • Streamline internal process of new product requests to introduce new products in Asia.
  • Lead development/adaptation and implementation of regional/global corporate brand campaigns in Asia.
  • Develop social media and content strategy, to increase brand awareness and enhance community engagement, including content creation.
  • Regularly analyze and monitor campaigns performance for improvement.
  • Where relevant, conduct market research to identify customer trends, preferences and behaviours, in order to develop effective marketing campaigns that are relevant to target audience.
  • Responsible for developing marketing materials where necessary, such as brochures, retail materials, and promotional materials, to support the marketing campaigns both online and offline channels.

Education and Experience

• min. Bachelor’s or Master’s degree in Public Relations, Communications, Marketing, or a related field
• min. 8 years experience in Marketing with proven track record in Strategic Planning, Campaign development, Brand Activation, Digital marketing, and Retail/offline marketing communications
• Good understanding of various marketing channel tactics as well as SKUs (e.g. search, social, display): campaign management, reporting/metrics, planning process, creative uses, and optimization
• Demonstrated experience developing and implementing effective media and communications strategies, preferably in a regional capacity
• Strong experience working with marketing technology platforms and analytics/reporting tools, Microsoft Excel, PowerPoint etc
• Interest and experience managing social media in a professional capacity
• Excellent oral and written communication capabilities that have been leveraged with external customers, internal stakeholders and senior leadership.

Interested candidates please send your updated resume in MS Word Format to:
[e-mail]

Subject: Marketing Operations Manager